Cumul.io vs Whatagraph: Which Should You Choose in 2026?
Choosing between Cumul.io and Whatagraph comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Cumul.io
Customer-facing analytics for SaaS platforms to build unforgettable, immersive dashboards.
Best for you if:
- • You want the higher-rated option (7.2/10 vs 0.0/10)
- • You need product analytics features specifically
- • Embed customer-facing analytics and dashboards directly into SaaS applications.
- • Offers low-code Studio, Flex SDK for custom development, and AI-powered insights (Luzmo IQ).
Whatagraph
The easiest marketing intelligence platform for instant insights and automated reporting with AI.
Best for you if:
- • You need business intelligence features specifically
- • AI-powered platform for marketing data reporting and intelligence.
- • Connects and unifies cross-channel marketing data from 55+ sources.
| At a Glance |  Cumul.io |  Whatagraph |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Product Analytics | Business Intelligence |
Rating | 72/100 | —/100 |
| Feature | Cumul.io | Whatagraph |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 72 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsBusiness Intelligence | Business IntelligenceData Visualization |
How Cumul.io and Whatagraph Compare
Cumul.io
Customer-facing analytics for SaaS platforms to build unforgettable, immersive dashboards.
Free tier available · 72/100 score
Whatagraph
The easiest marketing intelligence platform for instant insights and automated reporting with AI.
Free tier available
Cumul.io is a product analytics tool. Whatagraph is in business intelligence.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Cumul.io
Want the highest-rated option?
Cumul.io scores 72/100. Whatagraph is unrated.
Go with: Cumul.io
Value user reviews?
Neither has user reviews yet.
Go with: Cumul.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Cumul.io is a product analytics tool. Whatagraph is in business intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Cumul.io
- Higher score: 72/100 vs unrated
- Free tier available
- Our pick for this comparison
Whatagraph
- Better fit for business intelligence
The Bottom Line
Cumul.io (72/100) is our pick.
Frequently Asked Questions
Is Cumul.io or Whatagraph better?
Cumul.io scores 72/100 in our evaluation. Both are freemium.
What are Cumul.io and Whatagraph used for?
Cumul.io: Customer-facing analytics for SaaS platforms to build unforgettable, immersive dashboards.. Whatagraph: The easiest marketing intelligence platform for instant insights and automated reporting with AI..
What does Cumul.io cost vs Whatagraph?
Cumul.io is freemium (free tier + paid plans). Whatagraph is freemium (free tier + paid plans). Visit their websites for detailed pricing.