DealerRock vs Copper: Which Should You Choose in 2026?
Choosing between DealerRock and Copper comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
DealerRock
Streamline automotive dealership operations with intelligent workflow automation and real-time insights.
Best for you if:
- • You want to try before committing
- • Automates and optimizes automotive dealership operations.
- • Manages inventory, sales, CRM, and service appointments.
Copper
CRM built for Google Workspace
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • Copper is a CRM built for Google Workspace that lives inside Gmail and Calendar
- • It automatically captures contacts and syncs with G Suite for seamless relationship management
| At a Glance |  DealerRock |  Copper |
|---|---|---|
Price | Free + Paid | Paid |
Best For | CRM | CRM |
Rating | —/100 | 82/100 |
| Feature | DealerRock | Copper |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMWorkflow Automation | CRMSales Engagement |
How DealerRock and Copper Compare
DealerRock
Streamline automotive dealership operations with intelligent workflow automation and real-time insights.
Free tier available
Copper
CRM built for Google Workspace
Paid · 82/100 score
Who Should Use What?
On a budget?
DealerRock has a free tier. Copper is paid only.
Go with: DealerRock
Want the highest-rated option?
Copper scores 82/100. DealerRock is unrated.
Go with: Copper
Value user reviews?
Neither has user reviews yet.
Go with: Copper
3 Questions to Help You Decide
What's your budget?
DealerRock is freemium. Copper is paid. DealerRock lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Copper
- Higher score: 82/100 vs unrated
- Our pick for this comparison
DealerRock
- Has a free tier
The Bottom Line
Copper (82/100) is our pick. DealerRock has a free tier if you want to test without paying.
Frequently Asked Questions
Is DealerRock or Copper better?
Copper scores 82/100 in our evaluation. DealerRock is freemium and Copper is paid.
What are DealerRock and Copper used for?
DealerRock: Streamline automotive dealership operations with intelligent workflow automation and real-time insights.. Copper: CRM built for Google Workspace.
What does DealerRock cost vs Copper?
DealerRock is freemium (free tier + paid plans). Copper is a paid tool. Visit their websites for detailed pricing.