Figma vs Ahrefs: Which Should You Choose in 2026?
Choosing between Figma and Ahrefs comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Figma
Browser-based design tool where teams can collaborate in real-time
Best for you if:
- • You want the higher-rated option (9.4/10 vs 9.2/10)
- • You want to try before committing
- • You need design features specifically
Ahrefs
SEO toolset for backlink analysis and keyword research
Best for you if:
- • You need marketing features specifically
| At a Glance |  Figma |  Ahrefs |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Design | Marketing |
Rating | 94/100 | 92/100 |
| Feature | Figma | Ahrefs |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 94 | 92 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | DesignProductivity | Marketing |
Understanding the Differences
Both Figma and Ahrefs solve similar problems, but they approach them differently.Figma positions itself as "browser-based design tool where teams can collaborate in real-time" while Ahrefsfocuses on "seo toolset for backlink analysis and keyword research". These differences matter depending on what you're trying to accomplish.
When to Choose Figma
Figma makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 94/100, it's our top pick in this comparison.
When to Choose Ahrefs
Ahrefs is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Figma lets you get started without pulling out your credit card.
We'd pick: Figma
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Figma handles scale better in our testing.
We'd pick: Figma
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Ahrefs takes enterprise seriously.
We'd pick: Ahrefs
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Figma, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Figma higher (94/100). But the community has upvoted Ahrefs more (0 votes). Pick your source of truth.
Key Takeaways
What Figma Does Better
- Higher overall score (94/100)
- Our recommendation for most use cases
Consider Ahrefs If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Figma (94/100). But the honest answer is that "better" depends on your situation. Figma scores higher in our analysis, but Ahrefs might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Figma or Ahrefs better?
Based on our analysis, Figma scores higher with 94/100. Figma isfreemium while Ahrefs is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Figma to Ahrefs easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Figma and Ahrefs offer free trials?
Most software in this category offers free trials or free tiers. Figma is freemium with a free tier.Ahrefs is paid with potential trial. Visit their websites for current trial offers.