Folk vs AGENCYMATE: Which Should You Choose in 2026?
Choosing between Folk and AGENCYMATE comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Folk
Lightweight CRM for relationships
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You need email marketing features specifically
- • Folk is a CRM designed for small teams managing relationships without complexity
- • It imports contacts from everywhere and provides simple pipeline management
AGENCYMATE
An all-in-one platform for insurance and financial services agents to manage customer lifecycles.
Best for you if:
- • You need marketing automation features specifically
- • Automates customer lifecycle management for insurance and financial services agents.
- • Centralizes communication and streamlines lead nurturing processes.
| At a Glance |  Folk |  AGENCYMATE |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 82/100 | —/100 |
| Feature | Folk | AGENCYMATE |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingLead Generation | Marketing AutomationCRM |
How Folk and AGENCYMATE Compare
Folk
Lightweight CRM for relationships
Free tier available · 82/100 score
AGENCYMATE
An all-in-one platform for insurance and financial services agents to manage customer lifecycles.
Free tier available
Folk is a email marketing tool. AGENCYMATE is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Folk
Want the highest-rated option?
Folk scores 82/100. AGENCYMATE is unrated.
Go with: Folk
Value user reviews?
Neither has user reviews yet.
Go with: Folk
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Folk is a email marketing tool. AGENCYMATE is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Folk
- Higher score: 82/100 vs unrated
- Free tier available
- Our pick for this comparison
AGENCYMATE
- Better fit for marketing automation
The Bottom Line
Folk (82/100) is our pick.
Frequently Asked Questions
Is Folk or AGENCYMATE better?
Folk scores 82/100 in our evaluation. Both are freemium.
What are Folk and AGENCYMATE used for?
Folk: Lightweight CRM for relationships. AGENCYMATE: An all-in-one platform for insurance and financial services agents to manage customer lifecycles..
What does Folk cost vs AGENCYMATE?
Folk is freemium (free tier + paid plans). AGENCYMATE is freemium (free tier + paid plans). Visit their websites for detailed pricing.