GRIN vs HubSpot: Which Should You Choose in 2026?
Choosing between GRIN and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
GRIN
The #1 AI-powered creator marketing platform for brands to discover, manage, and scale influencer programs.
Best for you if:
- • You need social media management features specifically
- • AI-powered platform for end-to-end creator marketing.
- • Automates creator discovery, outreach, payments, and content management.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.6/10)
- • You want to try before committing
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  GRIN |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Social Media Management | Marketing Automation |
Rating | 86/100 | 90/100 |
| Feature | GRIN | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 86 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementMarketing Automation | Marketing AutomationCRM |
How GRIN and HubSpot Compare
GRIN
The #1 AI-powered creator marketing platform for brands to discover, manage, and scale influencer programs.
Paid · 86/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
GRIN is a social media management tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
HubSpot has a free tier. GRIN is paid only.
Go with: HubSpot
Want the highest-rated option?
GRIN: 86/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
GRIN is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
GRIN is a social media management tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 86/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 86
- Free tier available
- Our pick for this comparison
GRIN
- Better fit for social media management
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is GRIN or HubSpot better?
HubSpot scores 90/100 in our evaluation. GRIN is paid and HubSpot is freemium.
What are GRIN and HubSpot used for?
GRIN: The #1 AI-powered creator marketing platform for brands to discover, manage, and scale influencer programs.. HubSpot: CRM platform for scaling businesses.
What does GRIN cost vs HubSpot?
GRIN is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.