Gro vs Lusha: Which Should You Choose in 2026?
Choosing between Gro and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Best for you if:
- • You need lead generation features specifically
- • Automates and personalizes LinkedIn and email outreach using AI.
- • Boosts connect rates (30%+), reply rates (10%+), and conversion rates (2%+).
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You need market intelligence features specifically
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  Gro |  Lusha |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Lead Generation | Market Intelligence |
Rating | —/100 | 82/100 |
| Feature | Gro | Lusha |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 216 | 0 |
| Categories | Lead GenerationSales Engagement | Market IntelligenceLead Generation |
How Gro and Lusha Compare
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Free tier available
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Free tier available · 82/100 score
Gro is a lead generation tool. Lusha is in market intelligence.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Gro
Want the highest-rated option?
Lusha scores 82/100. Gro is unrated.
Go with: Lusha
Value user reviews?
Neither has user reviews yet.
Go with: Lusha
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Gro is a lead generation tool. Lusha is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Lusha
- Higher score: 82/100 vs unrated
- Free tier available
- Our pick for this comparison
Gro
- More community upvotes (216)
- Better fit for lead generation
The Bottom Line
Lusha (82/100) is our pick.
Frequently Asked Questions
Is Gro or Lusha better?
Lusha scores 82/100 in our evaluation. Both are freemium.
What are Gro and Lusha used for?
Gro: AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Gro cost vs Lusha?
Gro is freemium (free tier + paid plans). Lusha is freemium (free tier + paid plans). Visit their websites for detailed pricing.