Gro vs Reply.io: Which Should You Choose in 2026?
Choosing between Gro and Reply.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Best for you if:
- • You want to try before committing
- • You need lead generation features specifically
- • Automates and personalizes LinkedIn and email outreach using AI.
- • Boosts connect rates (30%+), reply rates (10%+), and conversion rates (2%+).
Reply.io
Sales engagement and automation platform
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Reply.io is a sales engagement platform for automated outreach
- • It creates multichannel sequences across email, LinkedIn, and calls
| At a Glance |  Gro |  Reply.io |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Lead Generation | Marketing Automation |
Rating | —/100 | 82/100 |
| Feature | Gro | Reply.io |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 216 | 0 |
| Categories | Lead GenerationSales Engagement | Marketing AutomationSales Engagement |
How Gro and Reply.io Compare
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Free tier available
Reply.io
Sales engagement and automation platform
Paid · 82/100 score
Gro is a lead generation tool. Reply.io is in marketing automation.
Who Should Use What?
On a budget?
Gro has a free tier. Reply.io is paid only.
Go with: Gro
Want the highest-rated option?
Reply.io scores 82/100. Gro is unrated.
Go with: Reply.io
Value user reviews?
Neither has user reviews yet.
Go with: Reply.io
3 Questions to Help You Decide
What's your budget?
Gro is freemium. Reply.io is paid. Gro lets you start free.
What's your use case?
Gro is a lead generation tool. Reply.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Reply.io
- Higher score: 82/100 vs unrated
- Our pick for this comparison
Gro
- Has a free tier
- More community upvotes (216)
- Better fit for lead generation
The Bottom Line
Reply.io (82/100) is our pick. Gro has a free tier if you want to test without paying.
Frequently Asked Questions
Is Gro or Reply.io better?
Reply.io scores 82/100 in our evaluation. Gro is freemium and Reply.io is paid.
What are Gro and Reply.io used for?
Gro: AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.. Reply.io: Sales engagement and automation platform.
What does Gro cost vs Reply.io?
Gro is freemium (free tier + paid plans). Reply.io is a paid tool. Visit their websites for detailed pricing.