Gro vs ZoomInfo: Which Should You Choose in 2026?
Choosing between Gro and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Best for you if:
- • You want to try before committing
- • You need lead generation features specifically
- • Automates and personalizes LinkedIn and email outreach using AI.
- • Boosts connect rates (30%+), reply rates (10%+), and conversion rates (2%+).
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need market intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  Gro | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Lead Generation | Market Intelligence |
Rating | —/100 | 85/100 |
| Feature | Gro | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 216 | 0 |
| Categories | Lead GenerationSales Engagement | Market IntelligenceLead Generation |
How Gro and ZoomInfo Compare
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Free tier available
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Gro is a lead generation tool. ZoomInfo is in market intelligence.
Who Should Use What?
On a budget?
Gro has a free tier. ZoomInfo is paid only.
Go with: Gro
Want the highest-rated option?
ZoomInfo scores 85/100. Gro is unrated.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Gro is freemium. ZoomInfo is paid. Gro lets you start free.
What's your use case?
Gro is a lead generation tool. ZoomInfo is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs unrated
- Our pick for this comparison
Gro
- Has a free tier
- More community upvotes (216)
- Better fit for lead generation
The Bottom Line
ZoomInfo (85/100) is our pick. Gro has a free tier if you want to test without paying.
Frequently Asked Questions
Is Gro or ZoomInfo better?
ZoomInfo scores 85/100 in our evaluation. Gro is freemium and ZoomInfo is paid.
What are Gro and ZoomInfo used for?
Gro: AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.. ZoomInfo: B2B intelligence platform.
What does Gro cost vs ZoomInfo?
Gro is freemium (free tier + paid plans). ZoomInfo is a paid tool. Visit their websites for detailed pricing.