Gro vs ZoomInfo: Which is Better in 2026?
Choosing between Gro and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Best for you if:
- • You want to try before committing
- • You need lead generation features specifically
- • Automates and personalizes LinkedIn and email outreach using AI.
- • Boosts connect rates (30%+), reply rates (10%+), and conversion rates (2%+).
ZoomInfo
B2B data and intelligence to power your go-to-market teams
Best for you if:
- • You need sales intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  Gro |  ZoomInfo |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | Lead Generation | Sales Intelligence |
Rating | - | 4.1/5 |
Choose Gro or ZoomInfo?
Choose Gro if
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
- Significantly improves connect, reply, and conversion rates compared to traditional methods.
- Automates and personalizes outreach at scale, saving time and resources.
- Focuses on high-quality leads with buying intent, leading to better conversions.
- You want a free tier before you commit
- Your work is lead generation-shaped, not sales intelligence-shaped
Choose ZoomInfo if
B2B data and intelligence to power your go-to-market teams
- Enterprise-grade data
- Intent signals
- AI features
- Your work is sales intelligence-shaped, not lead generation-shaped
| Feature | Gro | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | No ratings yet | ★4.1/5 16 reviews |
| Categories | Lead GenerationSales Engagement | Sales IntelligenceData & Databases |
In-Depth Analysis
Gro
AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.
Strengths
- +Significantly improves connect, reply, and conversion rates compared to traditional methods.
- +Automates and personalizes outreach at scale, saving time and resources.
- +Focuses on high-quality leads with buying intent, leading to better conversions.
- +Offers a free tier and a 14-day free trial for paid plans.
- +Provides data enrichment for comprehensive lead profiles.
Weaknesses
- -Primarily focused on LinkedIn and email, may not cover other outreach channels.
- -Advanced features like HubSpot integration are limited to higher-tier plans.
- -Relies on credits, which might require monitoring for heavy users.
Key features
ZoomInfo
B2B data and intelligence to power your go-to-market teams
Strengths
- +Enterprise-grade data
- +Intent signals
- +AI features
Weaknesses
- -Expensive
- -Enterprise focus
Key features
Pricing: Gro vs ZoomInfo
| Plan | Gro | ZoomInfo |
|---|---|---|
| Tier 1 | $0/month Freemium | custom Professional |
| Tier 2 | $49.00/month Solo | custom Advanced |
| Tier 3 | $99.00/month Team | custom Elite |
| Tier 4 | $249.00/month Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Gro pricing and ZoomInfo pricing.
Who Should Use What?
On a budget?
Gro has a free tier. ZoomInfo is paid only.
Go with: Gro
Want the highest-rated option?
ZoomInfo is rated 4.1/5. Gro has no ratings yet.
Go with: ZoomInfo
Value user reviews?
Gro: no ratings yet. ZoomInfo: 16 reviews (4.1/5).
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Gro is freemium. ZoomInfo is paid. Gro lets you start free.
What's your use case?
Gro is a lead generation tool. ZoomInfo is in sales intelligence. Pick the category that matches your needs.
How important are ratings?
ZoomInfo is rated 4.1/5; Gro has no ratings yet.
Key Takeaways
ZoomInfo
- Our pick for this comparison
Gro
- Has a free tier
- Better fit for lead generation
The Bottom Line
ZoomInfo is our pick. Gro has a free tier if you want to test without paying.
Frequently Asked Questions
Is Gro or ZoomInfo better?
ZoomInfo is rated in our evaluation. Gro is freemium and ZoomInfo is paid.
What are Gro and ZoomInfo used for?
Gro: AI sales co-pilot to 10x your pipeline with intelligent B2B lead generation and outreach.. ZoomInfo: B2B data and intelligence to power your go-to-market teams.
What does Gro cost vs ZoomInfo?
Gro is freemium (free tier + paid plans). ZoomInfo is a paid tool. Visit their websites for detailed pricing.