Groove vs Apollo: Which Should You Choose in 2026?
Choosing between Groove and Apollo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Groove
Sales engagement platform for Salesforce
Best for you if:
- • You need sales engagement features specifically
- • You need sales engagement platform for salesforce
Apollo
Data platform for modern apps
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You need graphql tools features specifically
- • B2B sales intelligence platform
- • 275M+ contact database
| At a Glance |  Apollo | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Sales Engagement | GraphQL Tools |
Rating | —/100 | 80/100 |
| Feature | Groove | Apollo |
|---|---|---|
| Pricing Model | Contact | Freemium |
| Editorial Score | — | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 105 | 0 |
| Categories | Sales EngagementEmail Marketing | GraphQL ToolsMonitoring |
Understanding the Differences
Both Groove and Apollo solve similar problems, but they approach them differently.Groove positions itself as "sales engagement platform for salesforce" while Apollofocuses on "data platform for modern apps". These differences matter depending on what you're trying to accomplish.
When to Choose Groove
Groove makes sense if you're looking for a comprehensive paid solution.
When to Choose Apollo
Apollo is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 80/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Apollo won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Apollo
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Apollo is built for teams that are leveling up.
We'd pick: Apollo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Apollo
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Apollo has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Apollo higher (80/100). But the community has upvoted Groove more (105 votes). Pick your source of truth.
Key Takeaways
What Apollo Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Groove If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Apollo (80/100). But the honest answer is that "better" depends on your situation. Apollo scores higher in our analysis, but Groove might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Groove or Apollo better?
Based on our analysis, Apollo scores higher with 80/100. Groove iscontact while Apollo is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Groove to Apollo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Groove and Apollo offer free trials?
Most software in this category offers free trials or free tiers. Groove is paid with potential trial.Apollo is freemium with a free tier. Visit their websites for current trial offers.