GrowthBook vs Countly: Which Should You Choose in 2026?
Choosing between GrowthBook and Countly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
GrowthBook
Open-source feature flags and A/B testing
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.8/10)
- • You need feature flags features specifically
- • Open-source feature flags
- • Self-host for full control
Countly
Product analytics with privacy focus
Best for you if:
- • You need product analytics features specifically
- • Countly is an open-source product analytics platform for mobile, web, and desktop apps
- • It tracks user behavior, crashes, and engagement with on-premise deployment options
| At a Glance |  GrowthBook |  Countly |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Feature Flags | Product Analytics |
Rating | 82/100 | 78/100 |
| Feature | GrowthBook | Countly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 78 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Feature FlagsA/B Testing | Product AnalyticsWeb Analytics |
Understanding the Differences
Both GrowthBook and Countly solve similar problems, but they approach them differently.GrowthBook positions itself as "open-source feature flags and a/b testing" while Countlyfocuses on "product analytics with privacy focus". These differences matter depending on what you're trying to accomplish.
When to Choose GrowthBook
GrowthBook makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 82/100, it's our top pick in this comparison.
When to Choose Countly
Countly is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, GrowthBook lets you get started without pulling out your credit card.
We'd pick: GrowthBook
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. GrowthBook handles scale better in our testing.
We'd pick: GrowthBook
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: GrowthBook
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with GrowthBook, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated GrowthBook higher (82/100). But the community has upvoted Countly more (0 votes). Pick your source of truth.
Key Takeaways
What GrowthBook Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Countly If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with GrowthBook (82/100). But the honest answer is that "better" depends on your situation. GrowthBook scores higher in our analysis, but Countly might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is GrowthBook or Countly better?
Based on our analysis, GrowthBook scores higher with 82/100. GrowthBook isfreemium while Countly is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from GrowthBook to Countly easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do GrowthBook and Countly offer free trials?
Most software in this category offers free trials or free tiers. GrowthBook is freemium with a free tier.Countly is freemium with a free tier. Visit their websites for current trial offers.