GrowthBook vs LaunchDarkly: Which Should You Choose in 2026?
Choosing between GrowthBook and LaunchDarkly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
GrowthBook
Open-source feature flags and A/B testing
Best for you if:
- • You want to try before committing
- • You need product analytics features specifically
- • Open-source feature flags
- • Self-host for full control
LaunchDarkly
Feature flags and experimentation at scale
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.2/10)
- • You need a/b testing features specifically
- • Enterprise feature flag management at scale
- • Sophisticated targeting for progressive rollouts
| At a Glance |  GrowthBook |  LaunchDarkly |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Product Analytics | A/B Testing |
Rating | 82/100 | 84/100 |
| Feature | GrowthBook | LaunchDarkly |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 82 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsA/B Testing | A/B TestingCI/CD |
How GrowthBook and LaunchDarkly Compare
GrowthBook
Open-source feature flags and A/B testing
Free tier available · 82/100 score
LaunchDarkly
Feature flags and experimentation at scale
Paid · 84/100 score
GrowthBook is a product analytics tool. LaunchDarkly is in a/b testing.
Who Should Use What?
On a budget?
GrowthBook has a free tier. LaunchDarkly is paid only.
Go with: GrowthBook
Want the highest-rated option?
GrowthBook: 82/100. LaunchDarkly: 84/100.
Go with: LaunchDarkly
Value user reviews?
Neither has user reviews yet.
Go with: LaunchDarkly
3 Questions to Help You Decide
What's your budget?
GrowthBook is freemium. LaunchDarkly is paid. GrowthBook lets you start free.
What's your use case?
GrowthBook is a product analytics tool. LaunchDarkly is in a/b testing. Pick the category that matches your needs.
How important are ratings?
LaunchDarkly scores higher: 84/100 vs 82/100.
Key Takeaways
LaunchDarkly
- Higher score: 84/100 vs 82
- Our pick for this comparison
GrowthBook
- Has a free tier
- Better fit for product analytics
The Bottom Line
LaunchDarkly (84/100) is our pick. GrowthBook has a free tier if you want to test without paying.
Frequently Asked Questions
Is GrowthBook or LaunchDarkly better?
LaunchDarkly scores 84/100 in our evaluation. GrowthBook is freemium and LaunchDarkly is paid.
What are GrowthBook and LaunchDarkly used for?
GrowthBook: Open-source feature flags and A/B testing. LaunchDarkly: Feature flags and experimentation at scale.
What does GrowthBook cost vs LaunchDarkly?
GrowthBook is freemium (free tier + paid plans). LaunchDarkly is a paid tool. Visit their websites for detailed pricing.