Hightouch vs InsightPlay.ai: Which Should You Choose in 2026?
Choosing between Hightouch and InsightPlay.ai comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hightouch
Customer Data & AI Platform for Marketers: Unify data, power real-time campaigns, and build AI agents.
Best for you if:
- • You want the higher-rated option (7.7/10 vs 0.0/10)
- • A Composable CDP built on your data warehouse for marketing and personalization.
- • Leverages AI agents and AI decisioning for accelerated workflows, real-time campaigns, and 1:1 customer experiences.
InsightPlay.ai
Agentic AI for iGaming: driving acquisition, retention, and reactivation with enterprise-grade solutions.
Best for you if:
- • Deploys AI agents for acquisition, retention, and reactivation in iGaming.
- • Provides enterprise-grade AI customer support with escalation awareness and CRM integration.
| At a Glance |  Hightouch |  InsightPlay.ai |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 77/100 | —/100 |
| Feature | Hightouch | InsightPlay.ai |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 77 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationAI Agents | Marketing AutomationChatbots |
How Hightouch and InsightPlay.ai Compare
Hightouch
Customer Data & AI Platform for Marketers: Unify data, power real-time campaigns, and build AI agents.
Paid · 77/100 score
InsightPlay.ai
Agentic AI for iGaming: driving acquisition, retention, and reactivation with enterprise-grade solutions.
Paid
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Hightouch
Want the highest-rated option?
Hightouch scores 77/100. InsightPlay.ai is unrated.
Go with: Hightouch
Value user reviews?
Neither has user reviews yet.
Go with: Hightouch
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Hightouch
- Higher score: 77/100 vs unrated
- Our pick for this comparison
InsightPlay.ai
The Bottom Line
Hightouch (77/100) is our pick.
Frequently Asked Questions
Is Hightouch or InsightPlay.ai better?
Hightouch scores 77/100 in our evaluation. Both are paid.
What are Hightouch and InsightPlay.ai used for?
Hightouch: Customer Data & AI Platform for Marketers: Unify data, power real-time campaigns, and build AI agents.. InsightPlay.ai: Agentic AI for iGaming: driving acquisition, retention, and reactivation with enterprise-grade solutions..
What does Hightouch cost vs InsightPlay.ai?
Hightouch is a paid tool. InsightPlay.ai is a paid tool. Visit their websites for detailed pricing.