Hotjar Surveys vs thelightbulb.ai: Which Should You Choose in 2026?
Choosing between Hotjar Surveys and thelightbulb.ai comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hotjar Surveys
Build responsive surveys to understand your prospects and customers better.
Best for you if:
- • You want to try before committing
- • You need survey tools features specifically
- • Build and share responsive surveys to collect customer insights.
- • Understand customer needs and thoughts to improve user experience.
thelightbulb.ai
AI-powered insights for market research and consumer understanding through emotion and engagement analytics.
Best for you if:
- • You need product analytics features specifically
- • Utilizes AI for comprehensive market research and consumer insights.
- • Combines facial coding, eye-tracking, speech, and text sentiment analysis.
| At a Glance |  Hotjar Surveys |  thelightbulb.ai |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Survey Tools | Product Analytics |
Rating | —/100 | —/100 |
| Feature | Hotjar Surveys | thelightbulb.ai |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Survey ToolsCustomer Feedback | Product AnalyticsSales Enablement |
How Hotjar Surveys and thelightbulb.ai Compare
Hotjar Surveys
Build responsive surveys to understand your prospects and customers better.
Free tier available
thelightbulb.ai
AI-powered insights for market research and consumer understanding through emotion and engagement analytics.
Paid
Hotjar Surveys is a survey tools tool. thelightbulb.ai is in product analytics.
Who Should Use What?
On a budget?
Hotjar Surveys has a free tier. thelightbulb.ai is paid only.
Go with: Hotjar Surveys
Want the highest-rated option?
Neither has been rated yet.
Go with: Hotjar Surveys
Value user reviews?
Neither has user reviews yet.
Go with: Hotjar Surveys
3 Questions to Help You Decide
What's your budget?
Hotjar Surveys is freemium. thelightbulb.ai is paid. Hotjar Surveys lets you start free.
What's your use case?
Hotjar Surveys is a survey tools tool. thelightbulb.ai is in product analytics. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Hotjar Surveys
- Free tier available
- Our pick for this comparison
thelightbulb.ai
- Better fit for product analytics
The Bottom Line
Hotjar Surveys is our pick.
Frequently Asked Questions
Is Hotjar Surveys or thelightbulb.ai better?
Hotjar Surveys scores high/100 in our evaluation. Hotjar Surveys is freemium and thelightbulb.ai is paid.
What are Hotjar Surveys and thelightbulb.ai used for?
Hotjar Surveys: Build responsive surveys to understand your prospects and customers better.. thelightbulb.ai: AI-powered insights for market research and consumer understanding through emotion and engagement analytics..
What does Hotjar Surveys cost vs thelightbulb.ai?
Hotjar Surveys is freemium (free tier + paid plans). thelightbulb.ai is a paid tool. Visit their websites for detailed pricing.