thelightbulb.ai
UnclaimedAI-powered insights for market research and consumer understanding through emotion and engagement analytics.
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TL;DR - thelightbulb.ai
- Utilizes AI for comprehensive market research and consumer insights.
- Combines facial coding, eye-tracking, speech, and text sentiment analysis.
- Provides real-time emotion and engagement analytics for digital interactions.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Provides deep, unstated consumer insights beyond traditional methods.
- Combines multiple AI technologies for a holistic view of user emotion and engagement.
- Offers both quantitative and qualitative research capabilities.
- Compliant with major data security and privacy standards (ISO 27001, 27017, 27701, SOC-2, GDPR).
- Suitable for large-scale deployment due to affordability and accuracy.
Cons
- Requires explicit user consent for data collection (visual, audio, speech).
- Specific pricing details are not publicly available, requiring a demo request.
Key Features
Facial Coding for emotion recognition and engagement mappingEye Tracking for identifying areas of interest and generating heatmapsSpeech Transcription for automated meeting and conversation insightsText Sentiment Analysis to map intent and sentiment (positive, negative, neutral)Generative AI for instant data analysis, summaries, and theme identification from large datasetsMarket Survey tools for easy setup and distribution of research questionnaires
Pricing Plans
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About thelightbulb.ai
By Toolradar Team·
TheLightbulb is a comprehensive AI platform designed for market research and sales enablement, providing deep consumer insights by analyzing emotional and engagement cues. It leverages a 'Full-stack Emotion AI' approach, combining visual AI technologies like facial coding and eye-tracking with conversational AI capabilities such as speech transcription, text sentiment analysis, and audio tonality analysis. This allows businesses to tap into unbiased, unstated responses from digital user interactions in real-time.
The platform is suitable for both quantitative and qualitative research projects, offering tools to supplement traditional survey questionnaires with advanced emotion AI. It helps researchers understand user experiences, creative effectiveness, and conversational dynamics by identifying emotions, mapping engagement, and analyzing sentiment. TheLightbulb is built for large-scale deployment, offering an affordable solution for businesses looking to enhance their market understanding and sales strategies with cutting-edge AI.
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thelightbulb.ai FAQ
What types of data does TheLightbulb's platform analyze?
The platform analyzes visual data (facial coding, eye-tracking) and conversational data (speech transcription, text sentiment, audio tonality) to understand user emotions and engagement during digital interactions.
How does TheLightbulb ensure data privacy and security?
TheLightbulb is ISO 27001, ISO 27017, and ISO 27701 certified, SOC-2 compliant, and adheres to GDPR regulations. It only processes user data with explicit consent.
Can TheLightbulb be integrated with existing tools?
Yes, TheLightbulb's platform is VC-tool agnostic and operates via both an integration-based model with APIs and SDKs, as well as a standalone web application.
What are the primary applications of TheLightbulb's Emotion AI?
The platform is primarily used for market research and consumer insights, helping businesses understand user experiences, creative effectiveness, and purchasing behavior by decoding genuine user emotions and engagement.
How does TheLightbulb's Generative AI feature assist in market research?
The Generative AI tools analyze large volumes of data from qualitative sessions and open-ended survey questions, providing instant summaries, identifying key themes, and performing content analysis in minutes without hallucinations.
What is the difference between Insights Pro Quantitative and Insights Pro Qualitative?
Insights Pro Quantitative elevates quantitative and qualitative research with Emotion AI, global online panels, and an in-house research team. Insights Pro Qualitative specifically enhances quantitative research by supplementing traditional surveys with facial coding and eye-tracking technologies to capture unstated responses.
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