thelightbulb.ai vs Maze: Which Should You Choose in 2026?
Choosing between thelightbulb.ai and Maze comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
thelightbulb.ai
AI-powered insights for market research and consumer understanding through emotion and engagement analytics.
Best for you if:
- • You need product analytics features specifically
- • Utilizes AI for comprehensive market research and consumer insights.
- • Combines facial coding, eye-tracking, speech, and text sentiment analysis.
Maze
Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Best for you if:
- • You want to try before committing
- • You need survey tools features specifically
- • All-in-one platform for user research and testing.
- • Recruit participants globally and gather in-product feedback.
| At a Glance |  thelightbulb.ai |  Maze |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Product Analytics | Survey Tools |
Rating | —/100 | —/100 |
| Feature | thelightbulb.ai | Maze |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsSales Enablement | Survey ToolsCustomer Feedback |
How thelightbulb.ai and Maze Compare
thelightbulb.ai
AI-powered insights for market research and consumer understanding through emotion and engagement analytics.
Paid
Maze
Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Free tier available
thelightbulb.ai is a product analytics tool. Maze is in survey tools.
Who Should Use What?
On a budget?
Maze has a free tier. thelightbulb.ai is paid only.
Go with: Maze
Want the highest-rated option?
Neither has been rated yet.
Go with: thelightbulb.ai
Value user reviews?
Neither has user reviews yet.
Go with: thelightbulb.ai
3 Questions to Help You Decide
What's your budget?
thelightbulb.ai is paid. Maze is freemium. Maze lets you start free.
What's your use case?
thelightbulb.ai is a product analytics tool. Maze is in survey tools. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
thelightbulb.ai
- Our pick for this comparison
Maze
- Has a free tier
- Better fit for survey tools
The Bottom Line
thelightbulb.ai is our pick. Maze has a free tier if you want to test without paying.
Frequently Asked Questions
Is thelightbulb.ai or Maze better?
thelightbulb.ai scores high/100 in our evaluation. thelightbulb.ai is paid and Maze is freemium.
What are thelightbulb.ai and Maze used for?
thelightbulb.ai: AI-powered insights for market research and consumer understanding through emotion and engagement analytics.. Maze: Turn user insights into clarity and drive decisions with a comprehensive research and testing platform..
What does thelightbulb.ai cost vs Maze?
thelightbulb.ai is a paid tool. Maze is freemium (free tier + paid plans). Visit their websites for detailed pricing.