
Maze
Claim this toolTurn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Paid plans onlyPositions Maze holds among the tools of each category it belongs to (Toolradar data, Nov 2026):
Visit WebsiteThe Bottom Line
- Price
- Paid plans only. Compare plans
Key facts
- All-in-one platform for user research and testing.
- Recruit participants globally and gather in-product feedback.
- AI-powered analysis and automated reports for actionable insights.
Pros
- Comprehensive platform covering recruitment, research, and analysis.
- Access to a large and diverse participant panel with precise targeting.
- AI features reduce manual work and accelerate insight generation.
- Facilitates collaboration and democratizes research across teams.
- Strong security measures including encrypted transmission and access control.
Cons
- Specific pricing details are not readily available on the main pages.
- Reliance on external panel providers for participant recruitment (though this also offers flexibility).
What is Maze?
Available on: Web
Ratings Across the Web
Maze holds an aggregate rating of 4.6 out of 5 from 121 reviews across G2, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Maze Panel for participant recruitment (6M+ participants, 400+ filters, 150+ countries)
- In-Product Prompts for live feedback and recruitment
- AI-powered themes, transcripts, and moderator
- Automated reports with clips, stats, and stories
- Card sorting and Tree testing
- Prototype testing, Live website testing, and Mobile testing
- Moderated and unmoderated interviews
- Participant management and Screener questions
Pricing Plans
Pricing checked Nov 1, 2026. Source: maze.co/pricing, read Nov 1, 2026
| Plan | Price | Details |
|---|---|---|
| All plans | custom |
|
| Enterprise | custom |
|
Is Maze worth the price?
Maze does not print $.
Official: the feature matrix splits All plans vs Enterprise. Prototype testing, card sorting, automated reports, and bring-your-own participants sit on all plans (panel and some study types have limits).
AI moderator, AI study builder, the Maze mobile app, interview studies, and SSO are Enterprise. SOC 2 Type II is called out.
This is best for a research team that will map the matrix, then ask sales for the dollar.
Hidden Costs & Gotchas
Panel credits
Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles.
Maze by the numbers
| Metric | Maze | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 21 of 46 have one | n/a |
| Listed as an alternative to | 14 tools | 3 | #3 of 46 (joint) |
| User rating | 4.6/5 (across the web, 121 ratings) | 4.4/5 | #6 of 21 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 31 visits | 24 | #3 of 10 tools with 20+ compare-page visits |
Listed as an alternative to: #3 on 2026-10-16 to #3 on 2026-11-02 (rank among 46 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All User Research data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Maze by the numbers”, Nov 2026.
Reviews

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Maze FAQ
How does Maze facilitate comprehensive user research?
Which teams benefit most from using Maze?
How does Maze compare to UserTesting for participant recruitment?
What kind of analysis does Maze provide for user insights?
What are the main trade-offs when using Maze for participant recruitment?
How is Maze priced?
Can Maze help gather feedback directly from live products?
Source: maze.co