Maze (survey tools): Turn user insights into clarity and drive decisions with a comprehensive research and testing platform. Maze is a user research and testing platform designed to help teams gather, analyze, and act on user insights quickly and efficiently. It consolidates various research methods, from large-scale surveys to one-on-one interviews, and provides tools for recruiting participants, conducting studies, and analyzing results. Key capabilities: Maze Panel for participant recruitment (6M+ participants, 400+ filters, 150+ countries), In-Product Prompts for live feedback and recruitment, AI-powered themes, transcripts, and moderator, Automated reports with clips, stats, and stories, Card sorting and Tree testing. Maze ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Maze against Sprig, Pendo, Bolt Insight.
TL;DR - Maze
All-in-one platform for user research and testing.
Recruit participants globally and gather in-product feedback.
AI-powered analysis and automated reports for actionable insights.
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms
Pros & Cons
Pros
Comprehensive platform covering recruitment, research, and analysis.
Access to a large and diverse participant panel with precise targeting.
AI features reduce manual work and accelerate insight generation.
Facilitates collaboration and democratizes research across teams.
Strong security measures including encrypted transmission and access control.
Cons
Specific pricing details are not readily available on the main pages.
Reliance on external panel providers for participant recruitment (though this also offers flexibility).
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Maze Panel for participant recruitment (6M+ participants, 400+ filters, 150+ countries)In-Product Prompts for live feedback and recruitmentAI-powered themes, transcripts, and moderatorAutomated reports with clips, stats, and storiesCard sorting and Tree testingPrototype testing, Live website testing, and Mobile testingModerated and unmoderated interviewsParticipant management and Screener questions
Pricing
Freemium
Maze offers a generous free tier with optional paid upgrades for advanced features.
Maze is a user research and testing platform designed to help teams gather, analyze, and act on user insights quickly and efficiently. It consolidates various research methods, from large-scale surveys to one-on-one interviews, and provides tools for recruiting participants, conducting studies, and analyzing results. The platform aims to empower more team members to run credible studies, ensuring a continuous flow of insights without bottlenecks.
Key functionalities include access to a panel of over 6 million participants for precise targeting and scheduling, in-product prompts for gathering feedback directly within live products, and AI-powered analysis to surface patterns and signals from qualitative and quantitative data. Maze also offers automated reports that highlight relevant clips, statistics, and stories, making it easier to share discoveries and influence key decisions with evidence. It's built for companies looking to accelerate their research process, from startups to enterprises, with a focus on security and compliance.
The platform supports a wide range of research activities such as card sorting, tree testing, prototype testing, live website testing, and mobile testing. Its AI capabilities assist with recruiting, moderating, and summarizing research, allowing researchers to focus on strategy. Maze aims to make user research a shared capability across an organization, enabling faster decision-making and more impactful product development.
Maze is a user research and testing platform that helps teams recruit participants, conduct various types of studies (like prototype tests, surveys, and interviews), analyze data with AI, and generate automated reports to drive product decisions.
How much does Maze cost?
Specific pricing details are not provided on the available pages. Users are encouraged to sign up or request a demo, suggesting a freemium model or custom pricing for advanced features and enterprise solutions. Recruiting participants from the Maze panel uses a credit-based system.
Is Maze free?
Yes, Maze offers a free tier or a free way to get started, as indicated by 'Get started for free' and 'Sign up' calls to action. However, advanced features, panel recruitment, and higher usage limits likely fall under paid plans.
Who is Maze for?
Maze is designed for product teams, designers, researchers, and anyone involved in user experience and product development, from startups to large enterprises. It aims to empower more people within an organization to conduct credible user research and make data-driven decisions.