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Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.

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Reviews onG2
121 reviews tracked·1 press mention

The Bottom Line

Entry price

Paid plans only

Biggest pro

Comprehensive platform covering recruitment, research, and analysis.

Biggest con

Specific pricing details are not readily available on the main pages.

TL;DR - Maze

  • All-in-one platform for user research and testing.
  • Recruit participants globally and gather in-product feedback.
  • AI-powered analysis and automated reports for actionable insights.
Pricing: custom
Best for: Enterprises & pros
4.6/5 across review platforms

What is Maze?

Editorial review
Maze is a user research and testing platform designed to help teams gather, analyze, and act on user insights quickly and efficiently. It consolidates various research methods, from large-scale surveys to one-on-one interviews, and provides tools for recruiting participants, conducting studies, and analyzing results. The platform aims to empower more team members to run credible studies, ensuring a continuous flow of insights without bottlenecks. Key functionalities include access to a panel of over 6 million participants for precise targeting and scheduling, in-product prompts for gathering feedback directly within live products, and AI-powered analysis to surface patterns and signals from qualitative and quantitative data. Maze also offers automated reports that highlight relevant clips, statistics, and stories, making it easier to share discoveries and influence key decisions with evidence. It's built for companies looking to accelerate their research process, from startups to enterprises, with a focus on security and compliance. The platform supports a wide range of research activities such as card sorting, tree testing, prototype testing, live website testing, and mobile testing. Its AI capabilities assist with recruiting, moderating, and summarizing research, allowing researchers to focus on strategy. Maze aims to make user research a shared capability across an organization, enabling faster decision-making and more impactful product development.

Available on: Web

Pros & Cons

Pros

  • Comprehensive platform covering recruitment, research, and analysis.
  • Access to a large and diverse participant panel with precise targeting.
  • AI features reduce manual work and accelerate insight generation.
  • Facilitates collaboration and democratizes research across teams.
  • Strong security measures including encrypted transmission and access control.

Cons

  • Specific pricing details are not readily available on the main pages.
  • Reliance on external panel providers for participant recruitment (though this also offers flexibility).

Ratings Across the Web

4.6(121 reviews)

Maze holds an aggregate rating of 4.6 out of 5 from 121 reviews across G2, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Maze Panel for participant recruitment (6M+ participants, 400+ filters, 150+ countries)In-Product Prompts for live feedback and recruitmentAI-powered themes, transcripts, and moderatorAutomated reports with clips, stats, and storiesCard sorting and Tree testingPrototype testing, Live website testing, and Mobile testingModerated and unmoderated interviewsParticipant management and Screener questions

Pricing Plans

Pricing checked Sep 10, 2026

All plans

custom

  • Official: prototype testing, card sorting, reports, BYO participants
  • Panel and some study types have limits

Enterprise

custom

  • Official: AI moderator, AI study builder, Maze mobile app, interviews
  • SSO / compliance, customer success

Is Maze worth the price?

54/100

Maze does not print $.

Official: the feature matrix splits All plans vs Enterprise. Prototype testing, card sorting, automated reports, and bring-your-own participants sit on all plans (panel and some study types have limits).

AI moderator, AI study builder, the Maze mobile app, interview studies, and SSO are Enterprise. SOC 2 Type II is called out.

This is best for a research team that will map the matrix, then ask sales for the dollar.

Hidden Costs & Gotchas

Panel of 5M+ is on all plans with limits. Volume $ is not printed.

Do not invent a $ per seat from an old blog.

Reviews

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4.6/5

Across 121 verified user reviews on G2

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Maze FAQ

How does Maze facilitate comprehensive user research?

Maze consolidates various research methods, from large-scale surveys to one-on-one interviews, and provides tools for recruiting participants, conducting studies, and analyzing results. It supports a wide range of activities including card sorting, tree testing, prototype testing, live website testing, and mobile testing.

Which teams benefit most from using Maze?

Maze is designed for companies of all sizes, from startups to enterprises, that want to accelerate their research process and make user research a shared capability. It empowers more team members to run credible studies and ensures a continuous flow of insights without bottlenecks.

How does Maze compare to UserTesting for participant recruitment?

Maze provides access to a panel of over 6 million participants with precise targeting and scheduling capabilities. While both platforms offer participant recruitment, Maze emphasizes its large and diverse panel for targeted studies.

What kind of analysis does Maze provide for user insights?

Maze offers AI-powered analysis to surface patterns and signals from both qualitative and quantitative data. It also generates automated reports that highlight relevant clips, statistics, and stories to aid in sharing discoveries and influencing decisions.

What are the main trade-offs when using Maze for participant recruitment?

Maze relies on external panel providers for participant recruitment, which offers flexibility in targeting. However, specific pricing details for these services are not readily available on the main pages.

How is Maze priced?

Maze is available on a free tier, allowing users to get started with basic functionalities. Paid plans are offered for those requiring more usage and advanced features.

Can Maze help gather feedback directly from live products?

Yes, Maze includes functionality for in-product prompts, enabling teams to gather feedback directly within their live products. This allows for immediate user insights during actual product use.

Source: maze.co

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