Lookback vs Maze: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Lookback and Maze side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Maze leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lookback
Build better products faster with AI-powered qualitative research that keeps people at its core.
Best for you if:
- • You want streamlines the entire qualitative research workflow in one platform
Maze
Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Best for you if:
- • You want comprehensive platform covering recruitment, research, and analysis
| At a Glance | Lookback | Maze |
|---|---|---|
Starts at | From $24.92/mo, billed yearly Freelance plan | Not published |
Category | Screen Recording User Research | User Research Analytics |
Rating | 3.9/5 G2 4.3 · Capterra 3.4 34 reviews | 4.6/5 G2 4.6 121 reviews |
Free plan | No | n/a |
Watch out for | n/a | Panel credits: Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles. |
Choose Lookback or Maze?
Choose Lookback if
- You want streamlines the entire qualitative research workflow in one platform
- You want AI assistant (Eureka) significantly speeds up analysis and insight generation
- You work in screen recording, not user research
Choose Maze if
- You want comprehensive platform covering recruitment, research, and analysis
- You want access to a large and diverse participant panel with precise targeting
- You work in user research, not screen recording
In-Depth Analysis
Lookback
Build better products faster with AI-powered qualitative research that keeps people at its core.
Lookback's pricing is on the higher side for qualitative research tools, especially for smaller teams.
Strengths
- Pro: Streamlines the entire qualitative research workflow in one platform.
- Pro: AI assistant (Eureka) significantly speeds up analysis and insight generation.
- Pro: Enhances stakeholder alignment and collaboration with live observation and easy sharing.
- Pro: Offers flexible participant recruitment options.
- Pro: Strong emphasis on compliance and accessibility.
Weaknesses
- Con: Specific pricing details are not immediately available on the landing page.
- Con: Reliance on a third-party for participant recruitment might introduce dependencies.
Key features
Maze
Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Maze does not print $.
Watch out
Panel credits: Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles.
Strengths
- Pro: Comprehensive platform covering recruitment, research, and analysis.
- Pro: Access to a large and diverse participant panel with precise targeting.
- Pro: AI features reduce manual work and accelerate insight generation.
- Pro: Facilitates collaboration and democratizes research across teams.
- Pro: Strong security measures including encrypted transmission and access control.
Weaknesses
- Con: Specific pricing details are not readily available on the main pages.
- Con: Reliance on external panel providers for participant recruitment (though this also offers flexibility).
Key features
Plans and prices: Lookback vs Maze
| Tool | Plans and prices | Source |
|---|---|---|
| Lookback |
| lookback.io/pricing read Nov 2, 2026 |
| Maze |
| maze.co/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Lookback pricing and Maze pricing.
Key Takeaways
Lookback
- Choose if you want build better products faster with AI-powered qualitative research that keeps people at its core
Maze
- Higher user rating: 4.6/5 vs 3.9/5
What the data shows
On the data below, Maze leads on higher user rating. We do not name an overall winner for this pair.
- Maze has the higher user rating (3.9/5 from 34 reviews for Lookback, 4.6/5 from 121 reviews for Maze).
- Lookback starts at $24.92/mo, billed yearly; Maze has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Lookback and Maze compare in 2026?
On the data below, Maze leads on higher user rating. We do not name an overall winner for this pair. Maze has the higher user rating (3.9/5 from 34 reviews for Lookback, 4.6/5 from 121 reviews for Maze). Lookback starts at $24.92/mo, billed yearly; Maze has no public paid plan price on file.
What are Lookback and Maze used for?
Lookback: Build better products faster with AI-powered qualitative research that keeps people at its core. Maze: Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
What does Lookback cost vs Maze?
Lookback's cheapest paid plan is Freelance at $24.92/mo, billed yearly. Maze has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Lookback and Maze?
Lookback's main strength: streamlines the entire qualitative research workflow in one platform. Maze's main strength: comprehensive platform covering recruitment, research, and analysis.