Lookback Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Lookback worth the price?

65/10

Lookback's pricing is on the higher side for qualitative research tools, especially for smaller teams.

The Freelance tier at $299/year for only 10 sessions is quite expensive, making it best suited for individuals with very limited, high-value research needs. The Insights Hub at $4,122/year offers better value per session for larger teams with significant research volume.

Pricing Plans

Free Trial

Freelance

$299/year

10 sessions - moderated or unmoderated
Add 10 session packages for $299/package ($29.90 per session)
1 panel participant included
Bring your own participants for free
Recruit additional Pay-as-you-go participants for $49/ each
All core features
Solo seat
Unlimited guests
Chat support

Team

$1,782/year

100 moderated sessions
Add 10 session packages for $178/package ($17.80 per moderated session)
Unlimited unmoderated sessions
10 panel participants included
Bring your own participants for free
Recruit additional participants for $38/each
All core features
10 collaborators
Unlimited guests
Security Self-Assess
Chat support

Insights Hub

$4,122/year

300 moderated sessions
Add 10 session packages for $137/package ($13.70 per moderated session)
Unlimited unmoderated sessions
30 panel participants included
Bring your own participants for free
Recruit additional participants for $31/each
All core features
30 collaborators
Unlimited guests
Security Assessment Assist
Priority chat support

Enterprise

Unlimited moderated and unmoderated sessions
200 panel participants included
Bring your own participants for free
Recruit additional participants for $25/each
All core features
Custom seat configuration
Security Review
Custom Legal
SSO
Invoicing/PO
Team Training
Audits
CSM support

Calculate your cost View full pricing

Hidden Costs & Gotchas

High per-session cost on lower tiers

Additional participant recruitment fees

Annual commitment for listed prices

Which Plan Do You Need?

Established research teams

High-volume qualitative studies

Enterprises needing advanced features

How Lookback Compares to Competitors

Compared to UserTesting, which can start around $15,000/year for basic plans, Lookback's Team tier at $1,782/year offers a more accessible entry point for teams. However, tools like Maze or Userbrain offer more affordable per-session pricing for unmoderated tests, often starting under $100/month for similar session counts, making Lookback's Freelance tier less competitive for unmoderated studies.

Lookback Pricing FAQ

How much does Lookback cost?

Lookback starts at $24.92/month on the Freelance plan. It offers 3 paid tiers ranging from $24.92/month up to $343.5/month.

Does Lookback have a free plan?

Lookback does not offer a permanent free plan. However, a free trial is available.

Does Lookback offer a free trial?

Yes, Lookback offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Lookback paid plan?

The cheapest paid plan for Lookback is "Freelance" at $24.92/month. Key features include: 10 sessions - moderated or unmoderated, Add 10 session packages for $299/package ($29.90 per session), 1 panel participant included.

Is there a cheaper alternative to Lookback?

Yes. Popular alternatives to Lookback include Sprig, Pendo, Mouseflow, Lucky Orange. Free alternatives include Mouseflow, Lucky Orange. Compare them side-by-side on Toolradar.