UserTesting Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is UserTesting worth the price?
UserTesting's pricing is opaque, with all tiers requiring a 'Request pricing' quote, which typically indicates a high-end enterprise solution.
This makes it impossible to assess fairness without actual figures, but it's likely expensive given the comprehensive feature sets and enterprise-grade offerings. It's best suited for large organizations and enterprises with significant budgets for user research and insights.
Pricing Plans
Free TrialAdvanced
Request pricing
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
- Unmoderated tests, including surveys, interaction tests, and think-out-loud
- Moderated, Live Conversation
- Test plan and audience management
- Advanced demographic filters and screener questions
- Interactive path flows and click maps
- Sentiment analysis
- Transcripts
- Unlimited workspaces
- Integrations with Slack, Teams, Jira, Figma, FigJam, Miro
- Dedicated Customer Success Manager
Ultimate
Request pricing
- Everything in Advanced
- AI-powered analysis and insights automation
- Smart tags
- Insights Hub and AI-powered Insight Discovery
- Card sorting and tree testing
- Onboard and manage custom audiences
- Secure prototype hosting
- Approval flow
- Premier Support with 30-minute Power Sessions (optional)
Ultimate+
Request pricing
- Everything in Ultimate
- Team-based unlimited testing
- Industry-leading custom insights services, scoped based on business needs, including: Premium onboarding, Insights strategy, Insights delivery, Custom audience sourcing
- Premier Support+ with dedicated consultant and 1-hour Power Sessions (included)
Hidden Costs & Gotchas
Likely high minimum annual contracts
Potential for custom audience sourcing fees
Premier Support+ is an upsell
No transparent pricing, expect negotiation
Which Plan Do You Need?
Large enterprises needing deep user insights
Teams requiring advanced security & compliance
Organizations prioritizing AI-driven analysis
How UserTesting Compares to Competitors
Compared to competitors like Maze, which offers a Starter plan at $99/month and a Team plan at $1250/month, UserTesting's 'Request pricing' model suggests a significantly higher price point, likely in the multi-thousand dollar range monthly. While UserTesting offers more extensive enterprise features and support, its lack of transparent pricing makes it less accessible for smaller businesses or those with limited budgets compared to more modular and transparent options like Lookback or Userbrain.
UserTesting Pricing FAQ
How much does UserTesting cost?
UserTesting uses custom pricing. Contact UserTesting directly for a quote based on your team size and requirements.
Does UserTesting have a free plan?
UserTesting does not offer a permanent free plan. However, a free trial is available.
Does UserTesting offer a free trial?
Yes, UserTesting offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to UserTesting?
Yes. Popular alternatives to UserTesting include SatisMeter, Maze, Reforge, Alchemer. Free alternatives include SatisMeter, Maze, Alchemer. Compare them side-by-side on Toolradar.
Cheaper alternatives to UserTesting
4 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
