Lookback
UnclaimedBuild better products faster with AI-powered qualitative research that keeps people at its core.
Visit WebsiteReviews onG2Capterra
34 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Streamlines the entire qualitative research workflow in one platform.
Biggest con
Specific pricing details are not immediately available on the landing page.
TL;DR - Lookback
- Conducts moderated and unmoderated qualitative research across devices.
- Utilizes AI (Eureka) for rapid analysis, insight surfacing, and note-taking.
- Facilitates participant recruitment and stakeholder collaboration for impactful product development.
Pricing: Paid only
Best for: Enterprises & pros
3.9/5 across review platforms
What is Lookback?
Lookback is a comprehensive platform designed for qualitative research, enabling teams to conduct moderated and unmoderated studies across mobile and desktop devices. It facilitates real-time observation by stakeholders and teammates, ensuring alignment throughout the research process. The platform is built to adapt to various research needs, from rapid scaling to in-depth interviews, providing flexibility for researchers.
The platform integrates participant recruitment, allowing users to invite their own participants or access a vetted pool through a partnership with User Interviews. A key feature is Eureka, an AI research assistant that simplifies analysis by navigating transcripts, surfacing insights, and generating shareable moments, significantly reducing analysis time. Lookback aims to strengthen stakeholder alignment by providing tools for setting clear goals and presenting key insights effectively, leading to more impactful product decisions. It offers a unified player for running and reviewing research, supporting live and asynchronous collaboration, note-taking, and sharing of findings and highlight reels.
Available on: Web
Pros & Cons
Pros
- Streamlines the entire qualitative research workflow in one platform.
- AI assistant (Eureka) significantly speeds up analysis and insight generation.
- Enhances stakeholder alignment and collaboration with live observation and easy sharing.
- Offers flexible participant recruitment options.
- Strong emphasis on compliance and accessibility.
Cons
- Specific pricing details are not immediately available on the landing page.
- Reliance on a third-party for participant recruitment might introduce dependencies.
Ratings Across the Web
3.9(34 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Moderated and unmoderated studies (mobile and desktop)Live session observation for stakeholdersParticipant recruitment (invite own or use vetted pool)AI-assisted analysis (Eureka) for transcripts and insightsAI-generated Eureka headlines for quick scanningOne-click notes with AI generationCreate shareable findings and highlight reelsObserver lobby for stakeholder collaboration
Pricing Plans
Free TrialPricing checked Jun 15, 2026
Freelance
$299 / year
- 10 sessions - moderated or unmoderated
- Add 10 session packages for $299/package ($29.90 per session)
- 1 panel participant included
- Bring your own participants for free
- Recruit additional Pay-as-you-go participants for $49/ each
- All core features
- Solo seat
- Unlimited guests
Team
$1,782 / year
- 100 moderated sessions
- Add 10 session packages for $178/package ($17.80 per moderated session)
- Unlimited unmoderated sessions
- 10 panel participants included
- Bring your own participants for free
- Recruit additional participants for $38/each
- All core features
- 10 collaborators
Insights Hub
$4,122 / year
- 300 moderated sessions
- Add 10 session packages for $137/package ($13.70 per moderated session)
- Unlimited unmoderated sessions
- 30 panel participants included
- Bring your own participants for free
- Recruit additional participants for $31/each
- All core features
- 30 collaborators
Enterprise
Contact us
- Unlimited moderated and unmoderated sessions
- 200 panel participants included
- Bring your own participants for free
- Recruit additional participants for $25/each
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
How Lookback's pricing compares
At $148.5/mo, Lookback is mid-range of its 3 direct competitors ($25 to $175/mo across the set).
Entry paid plan, monthly. Pricing checked Jun 15, 2026.
Reviews
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3.9/5
Across 34 verified user reviews on G2, Capterra
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Lookback FAQ
How does Lookback ensure compliance with data privacy regulations for qualitative research?
Lookback adheres to strict GDPR data management for all parties and undergoes regular audits for SOC 2 Type II Compliance. It also complies with the California Consumer Privacy Act, ensuring robust data protection for all research activities.
Can I recruit my own participants, or does Lookback provide a participant pool?
You have the flexibility to invite your own users for studies. Additionally, Lookback offers access to a vetted pool of high-quality participants through its partnership with User Interviews, allowing you to find engaged and relevant users directly from your dashboard.
What specific AI-powered features does Eureka offer to streamline research analysis?
Eureka, the AI research assistant, helps quickly navigate transcripts, surfaces insights aligned with research goals, and facilitates effortless sharing of standout moments. It also generates concise AI-powered headlines for transcripts and automatically creates notes during live sessions.
How does Lookback facilitate real-time collaboration and stakeholder alignment during research sessions?
Lookback allows stakeholders and teammates to observe live sessions without disruption through an observer lobby. The unified player enables live or asynchronous collaboration, real-time note-taking with Eureka, and easy sharing of key findings.
Beyond live session analysis, can Lookback integrate with existing research data?
Yes, Lookback allows users to upload external recordings for unified analysis within its powerful player. This feature enables the creation of shareable findings and reels from various sources, consolidating all research data in one platform.
Source: lookback.io