Lookback

Lookback is a comprehensive platform designed for qualitative research, enabling teams to conduct moderated and unmoderated studies across mobile and desktop devices. It facilitates real-time observation by stakeholders and teammates, ensuring alignment throughout the research process. The platform is built to adapt to various research needs, from rapid scaling to in-depth interviews, providing flexibility for researchers. The platform integrates participant recruitment, allowing users to invite their own participants or access a vetted pool through a partnership with User Interviews. A key feature is Eureka, an AI research assistant that simplifies analysis by navigating transcripts, surfacing insights, and generating shareable moments, significantly reducing analysis time. Lookback aims to strengthen stakeholder alignment by providing tools for setting clear goals and presenting key insights effectively, leading to more impactful product decisions. It offers a unified player for running and reviewing research, supporting live and asynchronous collaboration, note-taking, and sharing of findings and highlight reels.