Hotjar vs Maze: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Hotjar and Maze side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Maze leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Hotjar
Heatmaps and session recordings
Best for you if:
- • You want easy to use
Maze
Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Best for you if:
- • You want comprehensive platform covering recruitment, research, and analysis
| At a Glance | Hotjar | Maze |
|---|---|---|
Starts at | Free plan, paid from $49/mo, billed yearly Growth plan | Not published |
Category | Web Analytics Heatmaps | User Research Analytics |
Rating | 3.8/5 Capterra 4.6 · G2 4.3 · Trustpilot 2.4 948 reviews | 4.6/5 G2 4.6 121 reviews |
Free plan | Yes | n/a |
Watch out for | Three separate products (Observe, Ask, Engage) each billed independently | Panel credits: Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles. |
Choose Hotjar or Maze?
Choose Hotjar if
- You want easy to use
- You want visual heatmaps
- You work in web analytics, not user research
Choose Maze if
- You want comprehensive platform covering recruitment, research, and analysis
- You want access to a large and diverse participant panel with precise targeting
- You work in user research, not web analytics
In-Depth Analysis
Hotjar
Heatmaps and session recordings
Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.
Watch out
Three separate products (Observe, Ask, Engage) each billed independently
Strengths
- Pro: Easy to use
- Pro: Visual heatmaps
- Pro: User feedback
Weaknesses
- Con: Limited analytics
- Con: Can slow site
Key features
Maze
Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
Maze does not print $.
Watch out
Panel credits: Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles.
Strengths
- Pro: Comprehensive platform covering recruitment, research, and analysis.
- Pro: Access to a large and diverse participant panel with precise targeting.
- Pro: AI features reduce manual work and accelerate insight generation.
- Pro: Facilitates collaboration and democratizes research across teams.
- Pro: Strong security measures including encrypted transmission and access control.
Weaknesses
- Con: Specific pricing details are not readily available on the main pages.
- Con: Reliance on external panel providers for participant recruitment (though this also offers flexibility).
Key features
Plans and prices: Hotjar vs Maze
| Tool | Plans and prices | Source |
|---|---|---|
| Hotjar |
| contentsquare.com/pricing read Nov 1, 2026 |
| Maze |
| maze.co/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Hotjar pricing and Maze pricing.
Key Takeaways
Hotjar
- Choose if you want heatmaps and session recordings
Maze
- Higher user rating: 4.6/5 vs 3.8/5
What the data shows
On the data below, Maze leads on higher user rating. We do not name an overall winner for this pair.
- Maze has the higher user rating (3.8/5 from 948 reviews for Hotjar, 4.6/5 from 121 reviews for Maze).
- Hotjar starts at $49/mo, billed yearly; Maze has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Hotjar and Maze compare in 2026?
On the data below, Maze leads on higher user rating. We do not name an overall winner for this pair. Maze has the higher user rating (3.8/5 from 948 reviews for Hotjar, 4.6/5 from 121 reviews for Maze). Hotjar starts at $49/mo, billed yearly; Maze has no public paid plan price on file.
What are Hotjar and Maze used for?
Hotjar: Heatmaps and session recordings. Maze: Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.
What does Hotjar cost vs Maze?
Hotjar's cheapest paid plan is Growth at $49/mo, billed yearly; it also has a free plan. Maze has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Hotjar and Maze?
Hotjar's main strength: easy to use. Maze's main strength: comprehensive platform covering recruitment, research, and analysis.