Hotjar vs Ubersuggest: Which Should You Choose in 2026?
Choosing between Hotjar and Ubersuggest comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hotjar
See how users actually interact with your site via heatmaps and recordings
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.2/10)
- • You need analytics features specifically
Ubersuggest
SEO and keyword research tool
Best for you if:
- • You need marketing features specifically
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Analytics | Marketing |
Rating | 84/100 | 82/100 |
| Feature | Hotjar | Ubersuggest |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 84 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AnalyticsMarketing | Marketing |
Understanding the Differences
Both Hotjar and Ubersuggest solve similar problems, but they approach them differently.Hotjar positions itself as "see how users actually interact with your site via heatmaps and recordings" while Ubersuggestfocuses on "seo and keyword research tool". These differences matter depending on what you're trying to accomplish.
When to Choose Hotjar
Hotjar makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Ubersuggest
Ubersuggest is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Hotjar lets you get started without pulling out your credit card.
We'd pick: Hotjar
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Hotjar handles scale better in our testing.
We'd pick: Hotjar
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Hotjar
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Hotjar, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Hotjar higher (84/100). But the community has upvoted Ubersuggest more (0 votes). Pick your source of truth.
Key Takeaways
What Hotjar Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Ubersuggest If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Hotjar (84/100). But the honest answer is that "better" depends on your situation. Hotjar scores higher in our analysis, but Ubersuggest might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Hotjar or Ubersuggest better?
Based on our analysis, Hotjar scores higher with 84/100. Hotjar isfreemium while Ubersuggest is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Hotjar to Ubersuggest easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Hotjar and Ubersuggest offer free trials?
Most software in this category offers free trials or free tiers. Hotjar is freemium with a free tier.Ubersuggest is freemium with a free tier. Visit their websites for current trial offers.