Hubspot Marketing vs HubSpot: Which Should You Choose in 2026?
Choosing between Hubspot Marketing and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • HubSpot Marketing Hub is an all-in-one marketing platform for inbound marketing
- • It provides email, landing pages, automation, and analytics for marketing teams
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 7.4/10)
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Hubspot Marketing |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 74/100 | 90/100 |
| Feature | Hubspot Marketing | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 74 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLead Generation | Marketing AutomationCRM |
How Hubspot Marketing and HubSpot Compare
Hubspot Marketing
Marketing automation by HubSpot
Free tier available · 74/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Hubspot Marketing
Want the highest-rated option?
Hubspot Marketing: 74/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
HubSpot scores higher: 90/100 vs 74/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 74
- Free tier available
- Our pick for this comparison
Hubspot Marketing
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Hubspot Marketing or HubSpot better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are Hubspot Marketing and HubSpot used for?
Hubspot Marketing: Marketing automation by HubSpot. HubSpot: CRM platform for scaling businesses.
What does Hubspot Marketing cost vs HubSpot?
Hubspot Marketing is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.