Hubspot Marketing vs Pipedrive: Which Should You Choose in 2026?
Choosing between Hubspot Marketing and Pipedrive comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want to try before committing
- • You need marketing automation features specifically
- • HubSpot Marketing Hub is an all-in-one marketing platform for inbound marketing
- • It provides email, landing pages, automation, and analytics for marketing teams
Pipedrive
Sales CRM for small teams
Best for you if:
- • You want the higher-rated option (8.5/10 vs 7.4/10)
- • You need market intelligence features specifically
- • Sales-focused CRM for small teams
- • Visual pipeline management
| At a Glance |  Hubspot Marketing |  Pipedrive |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Marketing Automation | Market Intelligence |
Rating | 74/100 | 85/100 |
| Feature | Hubspot Marketing | Pipedrive |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 74 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLead Generation | Market IntelligenceCRM |
How Hubspot Marketing and Pipedrive Compare
Hubspot Marketing
Marketing automation by HubSpot
Free tier available · 74/100 score
Pipedrive
Sales CRM for small teams
Paid · 85/100 score
Hubspot Marketing is a marketing automation tool. Pipedrive is in market intelligence.
Who Should Use What?
On a budget?
Hubspot Marketing has a free tier. Pipedrive is paid only.
Go with: Hubspot Marketing
Want the highest-rated option?
Hubspot Marketing: 74/100. Pipedrive: 85/100.
Go with: Pipedrive
Value user reviews?
Neither has user reviews yet.
Go with: Pipedrive
3 Questions to Help You Decide
What's your budget?
Hubspot Marketing is freemium. Pipedrive is paid. Hubspot Marketing lets you start free.
What's your use case?
Hubspot Marketing is a marketing automation tool. Pipedrive is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Pipedrive scores higher: 85/100 vs 74/100.
Key Takeaways
Pipedrive
- Higher score: 85/100 vs 74
- Our pick for this comparison
Hubspot Marketing
- Has a free tier
- Better fit for marketing automation
The Bottom Line
Pipedrive (85/100) is our pick. Hubspot Marketing has a free tier if you want to test without paying.
Frequently Asked Questions
Is Hubspot Marketing or Pipedrive better?
Pipedrive scores 85/100 in our evaluation. Hubspot Marketing is freemium and Pipedrive is paid.
What are Hubspot Marketing and Pipedrive used for?
Hubspot Marketing: Marketing automation by HubSpot. Pipedrive: Sales CRM for small teams.
What does Hubspot Marketing cost vs Pipedrive?
Hubspot Marketing is freemium (free tier + paid plans). Pipedrive is a paid tool. Visit their websites for detailed pricing.