Hubspot Marketing vs Zoho CRM: Which Should You Choose in 2026?
Choosing between Hubspot Marketing and Zoho CRM comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • HubSpot Marketing Hub is an all-in-one marketing platform for inbound marketing
- • It provides email, landing pages, automation, and analytics for marketing teams
Zoho CRM
CRM for sales and marketing teams
Best for you if:
- • You want the higher-rated option (8.6/10 vs 7.4/10)
- • Zoho CRM is a sales CRM platform for managing customer relationships
- • It provides lead management, automation, and analytics
| At a Glance |  Hubspot Marketing |  Zoho CRM |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 74/100 | 86/100 |
| Feature | Hubspot Marketing | Zoho CRM |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 74 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLead Generation | Marketing AutomationCRM |
How Hubspot Marketing and Zoho CRM Compare
Hubspot Marketing
Marketing automation by HubSpot
Free tier available · 74/100 score
Zoho CRM
CRM for sales and marketing teams
Free tier available · 86/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Hubspot Marketing
Want the highest-rated option?
Hubspot Marketing: 74/100. Zoho CRM: 86/100.
Go with: Zoho CRM
Value user reviews?
Neither has user reviews yet.
Go with: Zoho CRM
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Zoho CRM scores higher: 86/100 vs 74/100.
Key Takeaways
Zoho CRM
- Higher score: 86/100 vs 74
- Free tier available
- Our pick for this comparison
Hubspot Marketing
The Bottom Line
Zoho CRM (86/100) is our pick.
Frequently Asked Questions
Is Hubspot Marketing or Zoho CRM better?
Zoho CRM scores 86/100 in our evaluation. Both are freemium.
What are Hubspot Marketing and Zoho CRM used for?
Hubspot Marketing: Marketing automation by HubSpot. Zoho CRM: CRM for sales and marketing teams.
What does Hubspot Marketing cost vs Zoho CRM?
Hubspot Marketing is freemium (free tier + paid plans). Zoho CRM is freemium (free tier + paid plans). Visit their websites for detailed pricing.