IDX Broker vs Zillow: Which Should You Choose in 2026?
Choosing between IDX Broker and Zillow comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
IDX Broker
Streamlined IDX/MLS search tools, customizable websites, and lead management solutions for real estate professionals.
Best for you if:
- • You need website builders features specifically
- • Provides customizable IDX/MLS search and listing display for real estate websites.
- • Offers lead management, automated follow-up, and AI-driven client engagement features.
Zillow
Find homes, apartments, mortgages, and home values, and empower real estate professionals.
Best for you if:
- • You want the higher-rated option (8.1/10 vs 0.0/10)
- • You want to try before committing
- • You need real estate crm features specifically
- • Comprehensive platform for buying, selling, and renting homes.
- • Provides tools for mortgage pre-qualification and financial guidance.
| At a Glance |  IDX Broker |  Zillow |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Website Builders | Real Estate CRM |
Rating | —/100 | 81/100 |
| Feature | IDX Broker | Zillow |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 81 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Website BuildersReal Estate CRM | Real Estate CRMMLS & Listings |
How IDX Broker and Zillow Compare
IDX Broker
Streamlined IDX/MLS search tools, customizable websites, and lead management solutions for real estate professionals.
Paid
Zillow
Find homes, apartments, mortgages, and home values, and empower real estate professionals.
Free tier available · 81/100 score
IDX Broker is a website builders tool. Zillow is in real estate crm.
Who Should Use What?
On a budget?
Zillow has a free tier. IDX Broker is paid only.
Go with: Zillow
Want the highest-rated option?
Zillow scores 81/100. IDX Broker is unrated.
Go with: Zillow
Value user reviews?
Neither has user reviews yet.
Go with: Zillow
3 Questions to Help You Decide
What's your budget?
IDX Broker is paid. Zillow is freemium. Zillow lets you start free.
What's your use case?
IDX Broker is a website builders tool. Zillow is in real estate crm. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Zillow
- Higher score: 81/100 vs unrated
- Free tier available
- Our pick for this comparison
IDX Broker
- Better fit for website builders
The Bottom Line
Zillow (81/100) is our pick.
Frequently Asked Questions
Is IDX Broker or Zillow better?
Zillow scores 81/100 in our evaluation. IDX Broker is paid and Zillow is freemium.
What are IDX Broker and Zillow used for?
IDX Broker: Streamlined IDX/MLS search tools, customizable websites, and lead management solutions for real estate professionals.. Zillow: Find homes, apartments, mortgages, and home values, and empower real estate professionals..
What does IDX Broker cost vs Zillow?
IDX Broker is a paid tool. Zillow is freemium (free tier + paid plans). Visit their websites for detailed pricing.