ImageRight vs Brandfolder: Which Should You Choose in 2026?
Choosing between ImageRight and Brandfolder comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ImageRight
Streamline content management and automate workflows for insurance and financial services.
Best for you if:
- • You want to try before committing
- • You need workflow automation features specifically
- • Content management for insurance/financial services.
- • Automates industry-specific workflows.
Brandfolder
Digital asset management
Best for you if:
- • You want the higher-rated option (9.5/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
| At a Glance |  ImageRight |  Brandfolder |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Workflow Automation | Marketing Automation |
Rating | —/100 | 95/100 |
| Feature | ImageRight | Brandfolder |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 95 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Workflow AutomationDigital Asset Management | Marketing AutomationDigital Asset Management |
How ImageRight and Brandfolder Compare
ImageRight
Streamline content management and automate workflows for insurance and financial services.
Free tier available
Brandfolder
Digital asset management
Paid · 95/100 score
ImageRight is a workflow automation tool. Brandfolder is in marketing automation.
Who Should Use What?
On a budget?
ImageRight has a free tier. Brandfolder is paid only.
Go with: ImageRight
Want the highest-rated option?
Brandfolder scores 95/100. ImageRight is unrated.
Go with: Brandfolder
Value user reviews?
Neither has user reviews yet.
Go with: Brandfolder
3 Questions to Help You Decide
What's your budget?
ImageRight is freemium. Brandfolder is paid. ImageRight lets you start free.
What's your use case?
ImageRight is a workflow automation tool. Brandfolder is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Brandfolder
- Higher score: 95/100 vs unrated
- Our pick for this comparison
ImageRight
- Has a free tier
- Better fit for workflow automation
The Bottom Line
Brandfolder (95/100) is our pick. ImageRight has a free tier if you want to test without paying.
Frequently Asked Questions
Is ImageRight or Brandfolder better?
Brandfolder scores 95/100 in our evaluation. ImageRight is freemium and Brandfolder is paid.
What are ImageRight and Brandfolder used for?
ImageRight: Streamline content management and automate workflows for insurance and financial services.. Brandfolder: Digital asset management.
What does ImageRight cost vs Brandfolder?
ImageRight is freemium (free tier + paid plans). Brandfolder is a paid tool. Visit their websites for detailed pricing.