Insightly vs HubSpot: Which Should You Choose in 2026?
Choosing between Insightly and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You need crm features specifically
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.5/10)
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Insightly |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | CRM | Marketing Automation |
Rating | 85/100 | 90/100 |
| Feature | Insightly | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 85 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | Marketing AutomationCRM |
How Insightly and HubSpot Compare
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Free tier available · 85/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Insightly is a crm tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Insightly
Want the highest-rated option?
Insightly: 85/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Insightly is a crm tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 85/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 85
- Free tier available
- Our pick for this comparison
Insightly
- Better fit for crm
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Insightly or HubSpot better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are Insightly and HubSpot used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.. HubSpot: CRM platform for scaling businesses.
What does Insightly cost vs HubSpot?
Insightly is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.