Insightly vs HubSpot: Which is Better in 2026?
Choosing between Insightly and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans offer tiered pricing with Marketing Professional available at a higher price point
| At a Glance |  Insightly |  HubSpot |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.1/5 | 3.9/5 |
Free plan | Yes | Yes |
Choose Insightly or HubSpot?
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
Choose HubSpot if
CRM platform for scaling businesses
- Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Unified platform eliminates data silos between marketing, sales, and service teams
- Intuitive interface with short learning curve compared to Salesforce
- Budget matters (Free vs Free)
| Feature | Insightly | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.1/5 1,586 reviews | ★3.9/5 19,112 reviews |
| Categories | CRMMarketing Automation | CRMMarketing Automation |
In-Depth Analysis
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Watch out
Per-user pricing can add up quickly
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Mandatory onboarding fees: Marketing Pro $3,000, Marketing Enterprise $7,000, Sales Pro $1,500, Service Pro $1,500, Sales/Service Enterprise $3,500 each. A company buying Marketing Pro + Sales Pro pays $4,500 in one-time onboarding fees before day one
Strengths
- +Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- +Unified platform eliminates data silos between marketing, sales, and service teams
- +Intuitive interface with short learning curve compared to Salesforce
- +Extensive integration marketplace and open API for custom connections
- +HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- -Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- -Marketing contacts model means you pay more as your database grows
- -CMS is less flexible than WordPress for heavily customized websites
- -Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- -Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Pricing: Insightly vs HubSpot
| Plan | Insightly | HubSpot |
|---|---|---|
| Tier 1 | Free Free | Free Free Tools |
| Tier 2 | $29 Plus | $15 /seat/month Starter |
| Tier 3 | $49 Professional | $890 /month Professional |
| Tier 4 | $99 Enterprise | $3600 /month Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Insightly pricing and HubSpot pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Insightly
Want the highest-rated option?
Insightly: 4.1/5 (1,586 reviews). HubSpot: 3.9/5 (19,112 reviews).
Go with: Insightly
Value user reviews?
Insightly: 1,586 reviews (4.1/5). HubSpot: 19,112 reviews (3.9/5).
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Insightly is rated higher: 4.1/5 vs 3.9/5.
Key Takeaways
HubSpot
- Larger review base (19,112 reviews)
- Free tier available
- Our pick for this comparison
Insightly
- Higher user rating: 4.1/5 vs 3.9/5
The Bottom Line
HubSpot is our pick.
Frequently Asked Questions
Is Insightly or HubSpot better?
HubSpot is rated in our evaluation. Both are freemium.
What are Insightly and HubSpot used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.. HubSpot: CRM platform for scaling businesses.
What does Insightly cost vs HubSpot?
Insightly is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.