Instantly vs Mailerlite: Which Should You Choose in 2026?
Choosing between Instantly and Mailerlite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Instantly
Cold email outreach platform
Best for you if:
- • You want the higher-rated option (7.5/10 vs 7.4/10)
- • You need marketing automation features specifically
- • Instantly is an email outreach platform for scaling cold email campaigns
- • It manages multiple inboxes, warms up domains, and automates follow-ups
Mailerlite
Email marketing made simple
Best for you if:
- • You want to try before committing
- • You need email marketing features specifically
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
| At a Glance |  Instantly |  Mailerlite |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Email Marketing |
Rating | 75/100 | 74/100 |
| Feature | Instantly | Mailerlite |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 75 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationEmail Deliverability | Email MarketingMarketing Automation |
How Instantly and Mailerlite Compare
Instantly
Cold email outreach platform
Paid · 75/100 score
Mailerlite
Email marketing made simple
Free tier available · 74/100 score
Instantly is a marketing automation tool. Mailerlite is in email marketing.
Who Should Use What?
On a budget?
Mailerlite has a free tier. Instantly is paid only.
Go with: Mailerlite
Want the highest-rated option?
Instantly: 75/100. Mailerlite: 74/100.
Go with: Instantly
Value user reviews?
Neither has user reviews yet.
Go with: Instantly
3 Questions to Help You Decide
What's your budget?
Instantly is paid. Mailerlite is freemium. Mailerlite lets you start free.
What's your use case?
Instantly is a marketing automation tool. Mailerlite is in email marketing. Pick the category that matches your needs.
How important are ratings?
Instantly scores higher: 75/100 vs 74/100.
Key Takeaways
Instantly
- Higher score: 75/100 vs 74
- Our pick for this comparison
Mailerlite
- Has a free tier
- Better fit for email marketing
The Bottom Line
Instantly (75/100) is our pick. Mailerlite has a free tier if you want to test without paying.
Frequently Asked Questions
Is Instantly or Mailerlite better?
Instantly scores 75/100 in our evaluation. Instantly is paid and Mailerlite is freemium.
What are Instantly and Mailerlite used for?
Instantly: Cold email outreach platform. Mailerlite: Email marketing made simple.
What does Instantly cost vs Mailerlite?
Instantly is a paid tool. Mailerlite is freemium (free tier + paid plans). Visit their websites for detailed pricing.