Judge.me vs Smile.io: Which Should You Choose in 2026?
Choosing between Judge.me and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Judge.me
Where trust drives commerce: Collect and display product reviews to boost sales.
Best for you if:
- • You want to try before committing
- • You need customer feedback features specifically
- • Collects and displays product and store reviews to build trust.
- • Offers customizable widgets and integrates with over 100 apps.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want the higher-rated option (7.9/10 vs 7.5/10)
- • You need marketing automation features specifically
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Judge.me |  Smile.io |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Customer Feedback | Marketing Automation |
Rating | 75/100 | 79/100 |
| Feature | Judge.me | Smile.io |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 75 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Customer FeedbackE-commerce Platforms | Marketing AutomationE-commerce Platforms |
How Judge.me and Smile.io Compare
Judge.me
Where trust drives commerce: Collect and display product reviews to boost sales.
Free tier available · 75/100 score
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Judge.me is a customer feedback tool. Smile.io is in marketing automation.
Who Should Use What?
On a budget?
Judge.me has a free tier. Smile.io is paid only.
Go with: Judge.me
Want the highest-rated option?
Judge.me: 75/100. Smile.io: 79/100.
Go with: Smile.io
Value user reviews?
Neither has user reviews yet.
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Judge.me is freemium. Smile.io is paid. Judge.me lets you start free.
What's your use case?
Judge.me is a customer feedback tool. Smile.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Smile.io scores higher: 79/100 vs 75/100.
Key Takeaways
Smile.io
- Higher score: 79/100 vs 75
- Our pick for this comparison
Judge.me
- Has a free tier
- Better fit for customer feedback
The Bottom Line
Smile.io (79/100) is our pick. Judge.me has a free tier if you want to test without paying.
Frequently Asked Questions
Is Judge.me or Smile.io better?
Smile.io scores 79/100 in our evaluation. Judge.me is freemium and Smile.io is paid.
What are Judge.me and Smile.io used for?
Judge.me: Where trust drives commerce: Collect and display product reviews to boost sales.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Judge.me cost vs Smile.io?
Judge.me is freemium (free tier + paid plans). Smile.io is a paid tool. Visit their websites for detailed pricing.