Kapwing vs Loom: Which Should You Choose in 2026?
Choosing between Kapwing and Loom comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kapwing
Browser-based video editor with AI features
Best for you if:
- • You need video & media features specifically
Loom
Async video messages that replace meetings and long emails
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.9/10)
- • You need communication features specifically
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Video & Media | Communication |
Rating | 79/100 | 82/100 |
| Feature | Kapwing | Loom |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 79 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Video & Media | CommunicationVideo & Media |
Understanding the Differences
Both Kapwing and Loom solve similar problems, but they approach them differently.Kapwing positions itself as "browser-based video editor with ai features" while Loomfocuses on "async video messages that replace meetings and long emails". These differences matter depending on what you're trying to accomplish.
When to Choose Kapwing
Kapwing makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Loom
Loom is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 82/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Kapwing lets you get started without pulling out your credit card.
We'd pick: Kapwing
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Loom is built for teams that are leveling up.
We'd pick: Loom
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Loom
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Kapwing, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Loom higher (82/100). But the community has upvoted Loom more (0 votes). Pick your source of truth.
Key Takeaways
What Loom Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Kapwing If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Loom (82/100). But the honest answer is that "better" depends on your situation. Loom scores higher in our analysis, but Kapwing might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Kapwing or Loom better?
Based on our analysis, Loom scores higher with 82/100. Kapwing isfreemium while Loom is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Kapwing to Loom easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Kapwing and Loom offer free trials?
Most software in this category offers free trials or free tiers. Kapwing is freemium with a free tier.Loom is freemium with a free tier. Visit their websites for current trial offers.