Kartra vs Duda: Which Should You Choose in 2026?
Choosing between Kartra and Duda comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kartra
All-in-one online business platform
Best for you if:
- • You need email marketing features specifically
- • You need all-in-one online business platform
- • You need professional-grade features
Duda
Website builder for agencies
Best for you if:
- • You want the higher-rated option (8.1/10 vs 0.0/10)
- • You need website builders features specifically
- • Website builder for agencies
- • White-label platform for clients
| At a Glance |  Duda | |
|---|---|---|
Price | Paid | Paid |
Best For | Email Marketing | Website Builders |
Rating | —/100 | 81/100 |
| Feature | Kartra | Duda |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 81 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 167 | 42 |
| Categories | Email MarketingMarketing Automation | Website BuildersClient Portals |
Understanding the Differences
Both Kartra and Duda solve similar problems, but they approach them differently.Kartra positions itself as "all-in-one online business platform" while Dudafocuses on "website builder for agencies". These differences matter depending on what you're trying to accomplish.
When to Choose Kartra
Kartra makes sense if you're looking for a comprehensive paid solution.
When to Choose Duda
Duda is worth considering if you need a professional-grade tool. Scoring 81/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Duda
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Duda is built for teams that are leveling up.
We'd pick: Duda
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Kartra is built for organizations like yours.
We'd pick: Kartra
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Duda—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Duda higher (81/100). But the community has upvoted Kartra more (167 votes). Pick your source of truth.
Key Takeaways
What Duda Does Better
- Higher overall score (81/100)
- Our recommendation for most use cases
Consider Kartra If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Duda (81/100). But the honest answer is that "better" depends on your situation. Duda scores higher in our analysis, but Kartra might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Kartra or Duda better?
Based on our analysis, Duda scores higher with 81/100. Kartra ispaid while Duda is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Kartra to Duda easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Kartra and Duda offer free trials?
Most software in this category offers free trials or free tiers. Kartra is paid with potential trial.Duda is paid with potential trial. Visit their websites for current trial offers.