Kentico vs Ecwid: Which Should You Choose in 2026?
Choosing between Kentico and Ecwid comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kentico
Unify your digital experience with AI-powered content, marketing, and commerce in one platform.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one DXP for CMS, digital marketing, and e-commerce.
- • AI-powered tools for content creation, personalization, and campaign optimization.
Ecwid
E-commerce platform that embeds anywhere
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • You need website builders features specifically
- • Ecwid is an e-commerce platform that adds online stores to existing websites
- • It embeds shopping carts on any site, social media, or marketplace with synced inventory
| At a Glance |  Ecwid | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Website Builders |
Rating | —/100 | 82/100 |
| Feature | Kentico | Ecwid |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCMS | Website BuildersE-commerce Platforms |
How Kentico and Ecwid Compare
Kentico
Unify your digital experience with AI-powered content, marketing, and commerce in one platform.
Paid
Ecwid
E-commerce platform that embeds anywhere
Free tier available · 82/100 score
Kentico is a marketing automation tool. Ecwid is in website builders.
Who Should Use What?
On a budget?
Ecwid has a free tier. Kentico is paid only.
Go with: Ecwid
Want the highest-rated option?
Ecwid scores 82/100. Kentico is unrated.
Go with: Ecwid
Value user reviews?
Neither has user reviews yet.
Go with: Ecwid
3 Questions to Help You Decide
What's your budget?
Kentico is paid. Ecwid is freemium. Ecwid lets you start free.
What's your use case?
Kentico is a marketing automation tool. Ecwid is in website builders. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Ecwid
- Higher score: 82/100 vs unrated
- Free tier available
- Our pick for this comparison
Kentico
- Better fit for marketing automation
The Bottom Line
Ecwid (82/100) is our pick.
Frequently Asked Questions
Is Kentico or Ecwid better?
Ecwid scores 82/100 in our evaluation. Kentico is paid and Ecwid is freemium.
What are Kentico and Ecwid used for?
Kentico: Unify your digital experience with AI-powered content, marketing, and commerce in one platform.. Ecwid: E-commerce platform that embeds anywhere.
What does Kentico cost vs Ecwid?
Kentico is a paid tool. Ecwid is freemium (free tier + paid plans). Visit their websites for detailed pricing.