Kit vs Mailjet: Which Should You Choose in 2026?
Choosing between Kit and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kit
Automated email marketing and newsletter platform for creators to grow their audience and income.
Best for you if:
- • Automates email marketing for creators to save time and scale their business.
- • Helps grow audience with landing pages, forms, and creator recommendations.
Mailjet
Email marketing and transactional email
Best for you if:
- • You want the higher-rated option (8.1/10 vs 0.0/10)
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Kit |  Mailjet |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | —/100 | 81/100 |
| Feature | Kit | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 81 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Kit and Mailjet Compare
Kit
Automated email marketing and newsletter platform for creators to grow their audience and income.
Free tier available
Mailjet
Email marketing and transactional email
Free tier available · 81/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Kit
Want the highest-rated option?
Mailjet scores 81/100. Kit is unrated.
Go with: Mailjet
Value user reviews?
Neither has user reviews yet.
Go with: Mailjet
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Mailjet
- Higher score: 81/100 vs unrated
- Free tier available
- Our pick for this comparison
Kit
The Bottom Line
Mailjet (81/100) is our pick.
Frequently Asked Questions
Is Kit or Mailjet better?
Mailjet scores 81/100 in our evaluation. Both are freemium.
What are Kit and Mailjet used for?
Kit: Automated email marketing and newsletter platform for creators to grow their audience and income.. Mailjet: Email marketing and transactional email.
What does Kit cost vs Mailjet?
Kit is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.