Kochava vs InsightPlay.ai: Which Should You Choose in 2026?
Choosing between Kochava and InsightPlay.ai comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kochava
Mobile attribution and marketing analytics
Best for you if:
- • You want the higher-rated option (7.8/10 vs 0.0/10)
- • Kochava is a mobile attribution and analytics platform for app marketers
- • It measures campaign performance, detects fraud, and optimizes user acquisition
InsightPlay.ai
Agentic AI for iGaming: driving acquisition, retention, and reactivation with enterprise-grade solutions.
Best for you if:
- • Deploys AI agents for acquisition, retention, and reactivation in iGaming.
- • Provides enterprise-grade AI customer support with escalation awareness and CRM integration.
| At a Glance |  Kochava |  InsightPlay.ai |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 78/100 | —/100 |
| Feature | Kochava | InsightPlay.ai |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 78 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationAttribution | Marketing AutomationChatbots |
How Kochava and InsightPlay.ai Compare
Kochava
Mobile attribution and marketing analytics
Paid · 78/100 score
InsightPlay.ai
Agentic AI for iGaming: driving acquisition, retention, and reactivation with enterprise-grade solutions.
Paid
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Kochava
Want the highest-rated option?
Kochava scores 78/100. InsightPlay.ai is unrated.
Go with: Kochava
Value user reviews?
Neither has user reviews yet.
Go with: Kochava
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Kochava
- Higher score: 78/100 vs unrated
- Our pick for this comparison
InsightPlay.ai
The Bottom Line
Kochava (78/100) is our pick.
Frequently Asked Questions
Is Kochava or InsightPlay.ai better?
Kochava scores 78/100 in our evaluation. Both are paid.
What are Kochava and InsightPlay.ai used for?
Kochava: Mobile attribution and marketing analytics. InsightPlay.ai: Agentic AI for iGaming: driving acquisition, retention, and reactivation with enterprise-grade solutions..
What does Kochava cost vs InsightPlay.ai?
Kochava is a paid tool. InsightPlay.ai is a paid tool. Visit their websites for detailed pricing.