Kustomer vs Brightback: Which Should You Choose in 2026?
Choosing between Kustomer and Brightback comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kustomer
Customer service CRM platform
Best for you if:
- • You want the higher-rated option (8.3/10 vs 0.0/10)
- • You need live chat features specifically
- • Kustomer is a customer service CRM platform with omnichannel support
- • It unifies customer conversations across channels with AI-powered automation
Brightback
Brightback
Best for you if:
- • You want to try before committing
- • You need a/b testing features specifically
- • You need brightback
- • You want to start free and upgrade later
| At a Glance |  Kustomer | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Live Chat | A/B Testing |
Rating | 83/100 | —/100 |
| Feature | Kustomer | Brightback |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 83 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Live ChatCustomer Success | A/B TestingCustomer Success |
How Kustomer and Brightback Compare
Kustomer
Customer service CRM platform
Paid · 83/100 score
Brightback
Brightback
Free tier available
Kustomer is a live chat tool. Brightback is in a/b testing.
Who Should Use What?
On a budget?
Brightback has a free tier. Kustomer is paid only.
Go with: Brightback
Want the highest-rated option?
Kustomer scores 83/100. Brightback is unrated.
Go with: Kustomer
Value user reviews?
Neither has user reviews yet.
Go with: Kustomer
3 Questions to Help You Decide
What's your budget?
Kustomer is paid. Brightback is freemium. Brightback lets you start free.
What's your use case?
Kustomer is a live chat tool. Brightback is in a/b testing. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Kustomer
- Higher score: 83/100 vs unrated
- Our pick for this comparison
Brightback
- Has a free tier
- Better fit for a/b testing
The Bottom Line
Kustomer (83/100) is our pick. Brightback has a free tier if you want to test without paying.
Frequently Asked Questions
Is Kustomer or Brightback better?
Kustomer scores 83/100 in our evaluation. Kustomer is paid and Brightback is freemium.
What are Kustomer and Brightback used for?
Kustomer: Customer service CRM platform. Brightback: Brightback.
What does Kustomer cost vs Brightback?
Kustomer is a paid tool. Brightback is freemium (free tier + paid plans). Visit their websites for detailed pricing.