Loops vs Mailjet: Which Should You Choose in 2026?
Choosing between Loops and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Loops
Email for SaaS
Best for you if:
- • You want the higher-rated option (8.3/10 vs 8.1/10)
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
Mailjet
Email marketing and transactional email
Best for you if:
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Loops |  Mailjet |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 83/100 | 81/100 |
| Feature | Loops | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 83 | 81 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingTransactional Email |
Understanding the Differences
Both Loops and Mailjet solve similar problems, but they approach them differently.Loops positions itself as "email for saas" while Mailjetfocuses on "email marketing and transactional email". These differences matter depending on what you're trying to accomplish.
When to Choose Loops
Loops makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 83/100, it's our top pick in this comparison.
When to Choose Mailjet
Mailjet is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Loops lets you get started without pulling out your credit card.
We'd pick: Loops
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Loops handles scale better in our testing.
We'd pick: Loops
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Loops
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Loops, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Loops higher (83/100). But the community has upvoted Mailjet more (0 votes). Pick your source of truth.
Key Takeaways
What Loops Does Better
- Higher overall score (83/100)
- Our recommendation for most use cases
Consider Mailjet If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Loops (83/100). But the honest answer is that "better" depends on your situation. Loops scores higher in our analysis, but Mailjet might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Loops or Mailjet better?
Based on our analysis, Loops scores higher with 83/100. Loops isfreemium while Mailjet is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Loops to Mailjet easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Loops and Mailjet offer free trials?
Most software in this category offers free trials or free tiers. Loops is freemium with a free tier.Mailjet is freemium with a free tier. Visit their websites for current trial offers.