Loops

Name: Loops
Brand: Loops
Price: 25 USD
Rating: 4 (1 reviews)

Claim this tool Editor reviewed

SaaS email platform for transactional, marketing, and product-triggered messages

Email Marketing Transactional Email Email

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Reviews onG2

1 review tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Beautiful emails

Biggest con

Newer platform

TL;DR - Loops

Loops is an email platform built for modern SaaS companies
It provides transactional emails, sequences, and marketing campaigns
Free tier available, paid plans from $49/month

Pricing: Free plan available

Best for: Growing teams

What is Loops?

Editorial review

Loops is an email platform for modern SaaS companies. Beautiful emails with a simple editor. Transactional and marketing emails in one platform. Built for product-led growth with user-triggered emails. Developer-friendly with API and integrations. Email designed for how SaaS companies actually communicate.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceloops.so ↗

Pros & Cons

Pros

Beautiful emails
SaaS-focused
Modern UX

Cons

Newer platform

Ratings Across the Web

4(1 reviews)

G21 reviews

4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email automationAudience segmentationTemplate builderA/B testingAnalyticsAPI integration

Pricing Plans

Pricing checked Jul 7, 2026

Free

1K contacts

1K contacts
3K sends/mo
Basic features

Starter

$25/month

5K contacts

5K contacts
15K sends
API access

Growth

$49/month

10K contacts

10K contacts
Unlimited sends
Team features

Calculate your cost View full pricing

Reviews

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Best Loops Alternatives

Top alternatives based on features, pricing, and user needs.

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MailgunFreemium

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Loops FAQ

How does Loops support product-led growth strategies?

Loops is specifically built for product-led growth, enabling companies to send user-triggered emails. This allows for automated and relevant communication based on user actions within the product.

Which teams would benefit most from using Loops?

Loops is ideal for modern SaaS companies looking to streamline their email communication. It caters to marketing teams for campaigns and product teams for transactional and user-triggered messages.

How is Loops priced?

Loops offers a free tier for users to get started. For increased usage and access to more advanced features, paid plans are available.

Can Loops handle both marketing and transactional emails?

Yes, Loops is designed to manage both transactional and marketing emails within a single platform. This consolidates email efforts for SaaS companies.

How does Loops compare to SendGrid?

Loops provides a modern user experience and focuses specifically on the needs of SaaS companies, offering beautiful emails and a unified platform for transactional and marketing messages. SendGrid also offers email services but with a broader focus.

What kind of limitations should users be aware of with Loops?

Loops is a newer platform in the email marketing space. While it offers a modern UX and specific SaaS focus, users should consider its relative newness compared to more established solutions.

Does Loops offer developer-friendly tools?

Yes, Loops is designed to be developer-friendly, offering an API and various integrations. This allows for seamless connection with existing systems and custom workflows.

Source: loops.so

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