TL;DR - Loops
- Loops is an email platform built for modern SaaS companies
- It provides transactional emails, sequences, and marketing campaigns
- Free tier available, paid plans from $49/month
Pricing: Free plan available
Best for: Growing teams
Score: 84/100
Pricing Plans
Free
Free
1K contacts
- 1K contacts
- 3K sends/mo
- Basic features
Most Popular
Starter
$25/month
5K contacts
- 5K contacts
- 15K sends
- API access
Growth
$49/month
10K contacts
- 10K contacts
- Unlimited sends
- Team features
About Loops
Loops provides email for SaaS products. Marketing and transactional email designed for product companies—email that understands software.
The focus is SaaS specific. The templates fit the use case. The experience is modern.
SaaS companies wanting focused email marketing choose Loops for product-oriented email.
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Loops FAQ
Yes, Loops offers a free plan with 1,000 contacts and basic features. Paid plans start at $49/month (Starter) for 5,000 contacts and more capabilities.
Loops Starter costs $49/month (5K contacts), Growth costs $149/month (20K contacts), and Professional is $599/month (50K contacts). Enterprise is custom.
Loops is email marketing for SaaS, designed for product-led growth. It combines transactional and marketing emails with automation sequences and user event triggers.
Loops is built for SaaS with product event triggers, user properties, and developer-friendly APIs. It's not repurposed e-commerce email—it's native to software products.
Yes, Loops includes Journeys for automated sequences triggered by user actions, sign-ups, or custom events. You can create onboarding flows, upgrade prompts, and more.
Loops integrates with Segment, Stripe, Slack, and offers APIs for custom events. It's designed to connect with your product's user data.
Both target SaaS/product-led companies. Customer.io is more mature with more features. Loops is simpler and easier to start. Loops for early-stage; Customer.io for complex needs.