Loops is an email platform for modern SaaS companies. Beautiful emails with a simple editor. Transactional and marketing emails in one platform. Built for product-led growth with user-triggered emails. Developer-friendly with API and integrations. Email designed for how SaaS companies actually communicate.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source loops.so ↗

Ratings Across the Web

4.6 (9 reviews)

Loops holds an aggregate rating of 4.6 out of 5 from 9 reviews across G2, last checked September 3, 2026.

G2 9 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email automation
Audience segmentation
Template builder
A/B testing
Analytics
API integration

Pricing Plans

Pricing checked Oct 7, 2026

Loops plans and prices, checked October 2026
Plan	Price	Details
Free	$0	1K contacts 3K sends/mo Basic features
Starter Popular	$25/month	5K contacts 15K sends API access
Growth	$49/month	10K contacts Unlimited sends Team features

Calculate your cost View full pricing

Is Loops worth the price?

Good value

Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.

The Starter tier at $25/month for 5K contacts is competitive, though the jump to $49/month for Growth for 10K contacts might feel a bit steep for some. This pricing is best for early-stage SaaS companies and startups looking for an email solution.

Hidden Costs & Gotchas

Overage fees for contacts/sends beyond tier limits

Full Loops pricing: every plan, hidden costs and alternatives

Reviews

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4.6/5

Across 9 verified user reviews on G2

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Best Loops Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

ActiveCampaign Freemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

Klaviyo Freemium

Email marketing for e-commerce

4.6

Customer.io Paid

Automated messaging based on user behavior

4.5

Mailgun Freemium

Send, parse, and validate emails with a reliable developer API

4.1

SendGrid Freemium

Deliver transactional and marketing emails with powerful APIs

4.1

Postmark Freemium

Reliable, fast transactional email delivery for developers

4.7

Resend Freemium

Send transactional and marketing emails with a powerful API

4.8

See all email marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Loops alternatives 7+ tools ranked, pricing + verdict per pick Loops vs ActiveCampaign Head-to-head: features, pricing, who wins Loops vs Klaviyo Head-to-head: features, pricing, who wins Loops vs Customer.io Head-to-head: features, pricing, who wins

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Loops FAQ

How does Loops support product-led growth strategies?

Loops is specifically built for product-led growth, enabling companies to send user-triggered emails. This allows for automated and relevant communication based on user actions within the product.

Which teams would benefit most from using Loops?

Loops is ideal for modern SaaS companies looking to streamline their email communication. It caters to marketing teams for campaigns and product teams for transactional and user-triggered messages.

How is Loops priced?

Loops offers a free tier for users to get started. For increased usage and access to more advanced features, paid plans are available.

Can Loops handle both marketing and transactional emails?

Yes, Loops is designed to manage both transactional and marketing emails within a single platform. This consolidates email efforts for SaaS companies.

How does Loops compare to SendGrid?

Loops provides a modern user experience and focuses specifically on the needs of SaaS companies, offering beautiful emails and a unified platform for transactional and marketing messages. SendGrid also offers email services but with a broader focus.

What kind of limitations should users be aware of with Loops?

Loops is a newer platform in the email marketing space. While it offers a modern UX and specific SaaS focus, users should consider its relative newness compared to more established solutions.

Does Loops offer developer-friendly tools?

Yes, Loops is designed to be developer-friendly, offering an API and various integrations. This allows for seamless connection with existing systems and custom workflows.

Source: loops.so

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