Loops

Name: Loops
Brand: Loops
Price: 25 USD
Rating: 4 (1 reviews)

Claim this tool Editor reviewed

SaaS email platform for transactional, marketing, and product-triggered messages

Email Marketing Transactional Email Email

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Reviews onG2

1 review tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Beautiful emails

Biggest con

Newer platform

TL;DR - Loops

Loops is an email platform built for modern SaaS companies
It provides transactional emails, sequences, and marketing campaigns
Offers a free tier, with paid plans available

Pricing: Free plan available

Best for: Growing teams

What is Loops?

Editorial review

Loops is an email platform for modern SaaS companies. Beautiful emails with a simple editor. Transactional and marketing emails in one platform. Built for product-led growth with user-triggered emails. Developer-friendly with API and integrations. Email designed for how SaaS companies actually communicate.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceloops.so ↗

Pros & Cons

Pros

Beautiful emails
SaaS-focused
Modern UX

Cons

Newer platform

Ratings Across the Web

4(1 reviews)

Loops holds an aggregate rating of 4 out of 5 from 1 reviews across G2, last checked March 18, 2026.

G21 reviews

4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email automationAudience segmentationTemplate builderA/B testingAnalyticsAPI integration

Pricing Plans

Pricing checked Aug 26, 2026

Free

1K contacts

1K contacts
3K sends/mo
Basic features

Starter

$25/month

5K contacts

5K contacts
15K sends
API access

Growth

$49/month

10K contacts

10K contacts
Unlimited sends
Team features

Calculate your cost View full pricing

Is Loops worth the price?

75/100

Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.

The Starter tier at $25/month for 5K contacts is competitive, though the jump to $49/month for Growth for 10K contacts might feel a bit steep for some. This pricing is best for early-stage SaaS companies and startups looking for an email solution.

Hidden Costs & Gotchas

Overage fees for contacts/sends beyond tier limits

Advanced analytics might be a paid add-on

Premium support could be extra

No annual discount mentioned

How Loops Compares to Competitors

Compared to SendGrid, which offers 50K emails/month for $19.95, Loops' Starter tier at $25 for 15K sends and 5K contacts is less generous on sends but includes contact management. Mailchimp's Essentials plan starts around $13 for 500 contacts, making Loops' Free and Starter tiers quite competitive for contact volume.

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Best Loops Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

ActiveCampaignFreemium

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Customer.ioPaid

Automated messaging based on user behavior

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KlaviyoFreemium

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SendGridFreemium

Deliver transactional and marketing emails with powerful APIs

4.1

MailgunFreemium

Send, parse, and validate emails with a reliable developer API

4.2

PostmarkFreemium

Reliable, fast transactional email delivery for developers

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ResendFreemium

Send transactional and marketing emails with a powerful API

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See all email marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Loops alternatives7+ tools ranked, pricing + verdict per pick Loops vs ActiveCampaignHead-to-head: features, pricing, who wins Loops vs Customer.ioHead-to-head: features, pricing, who wins Loops vs KlaviyoHead-to-head: features, pricing, who wins

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Loops FAQ

How does Loops support product-led growth strategies?

Loops is specifically built for product-led growth, enabling companies to send user-triggered emails. This allows for automated and relevant communication based on user actions within the product.

Which teams would benefit most from using Loops?

Loops is ideal for modern SaaS companies looking to streamline their email communication. It caters to marketing teams for campaigns and product teams for transactional and user-triggered messages.

How is Loops priced?

Loops offers a free tier for users to get started. For increased usage and access to more advanced features, paid plans are available.

Can Loops handle both marketing and transactional emails?

Yes, Loops is designed to manage both transactional and marketing emails within a single platform. This consolidates email efforts for SaaS companies.

How does Loops compare to SendGrid?

Loops provides a modern user experience and focuses specifically on the needs of SaaS companies, offering beautiful emails and a unified platform for transactional and marketing messages. SendGrid also offers email services but with a broader focus.

What kind of limitations should users be aware of with Loops?

Loops is a newer platform in the email marketing space. While it offers a modern UX and specific SaaS focus, users should consider its relative newness compared to more established solutions.

Does Loops offer developer-friendly tools?

Yes, Loops is designed to be developer-friendly, offering an API and various integrations. This allows for seamless connection with existing systems and custom workflows.

Source: loops.so

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