Loops vs Mailerlite: Which Should You Choose in 2026?
Choosing between Loops and Mailerlite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Loops
Email for SaaS
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.4/10)
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
Mailerlite
Email marketing made simple
Best for you if:
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
| At a Glance |  Loops |  Mailerlite |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 83/100 | 74/100 |
| Feature | Loops | Mailerlite |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 83 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Loops and Mailerlite Compare
Loops
Email for SaaS
Free tier available · 83/100 score
Mailerlite
Email marketing made simple
Free tier available · 74/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Loops
Want the highest-rated option?
Loops: 83/100. Mailerlite: 74/100.
Go with: Loops
Value user reviews?
Neither has user reviews yet.
Go with: Loops
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Loops scores higher: 83/100 vs 74/100.
Key Takeaways
Loops
- Higher score: 83/100 vs 74
- Free tier available
- Our pick for this comparison
Mailerlite
The Bottom Line
Loops (83/100) is our pick.
Frequently Asked Questions
Is Loops or Mailerlite better?
Loops scores 83/100 in our evaluation. Both are freemium.
What are Loops and Mailerlite used for?
Loops: Email for SaaS. Mailerlite: Email marketing made simple.
What does Loops cost vs Mailerlite?
Loops is freemium (free tier + paid plans). Mailerlite is freemium (free tier + paid plans). Visit their websites for detailed pricing.