Luma vs Agorapulse: Which Should You Choose in 2026?
Choosing between Luma and Agorapulse comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Luma
Event hosting made simple
Best for you if:
- • You need marketing features specifically
Agorapulse
Social media management
Best for you if:
- • You need productivity features specifically
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing | Productivity |
Rating | —/100 | —/100 |
| Feature | Luma | Agorapulse |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | — |
| Community Rating | ★★★★★3.8 | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 119 | 189 |
| Categories | MarketingProductivity | ProductivityMarketing |
Understanding the Differences
Both Luma and Agorapulse solve similar problems, but they approach them differently.Luma positions itself as "event hosting made simple" while Agorapulsefocuses on "social media management". These differences matter depending on what you're trying to accomplish.
When to Choose Luma
Luma makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Agorapulse
Agorapulse is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Luma lets you get started without pulling out your credit card.
We'd pick: Luma
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Agorapulse is built for teams that are leveling up.
We'd pick: Agorapulse
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Luma
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Luma, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Luma higher (/100). But the community has upvoted Agorapulse more (189 votes). Pick your source of truth.
Key Takeaways
What Luma Does Better
- Our recommendation for most use cases
Consider Agorapulse If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Luma. But the honest answer is that "better" depends on your situation. Luma scores higher in our analysis, but Agorapulse might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Luma or Agorapulse better?
Based on our analysis, Luma scores higher with high/100. Luma isfreemium while Agorapulse is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Luma to Agorapulse easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Luma and Agorapulse offer free trials?
Most software in this category offers free trials or free tiers. Luma is freemium with a free tier.Agorapulse is freemium with a free tier. Visit their websites for current trial offers.