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Luma

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Delightful events start here. Set up an event page, invite friends, and sell tickets.

From $59/mo
Paid Event Platforms Payment Processing Marketing Automation
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Tracked since 2026
1 press mention

The Bottom Line

Price
From $59/mo. Compare plans

Key facts

  • Create and manage event pages easily.
  • Invite attendees and sell tickets.
  • Designed for delightful and memorable events.

Pros

  • Event management
  • Beautiful pages
  • Good for communities
  • Free tier
  • Easy to use

Cons

  • Limited features
  • Basic ticketing
  • Customization limits
  • Better for simple events
  • Integration limits

What is Luma?

Editorial review
Luma is a platform designed to simplify the process of organizing and hosting events. It allows users to easily create event pages, manage invitations, and sell tickets, aiming to make event planning a delightful experience. This tool is ideal for individuals, small businesses, or organizations looking for an intuitive way to manage various types of events, from small gatherings to larger ticketed functions. Luma streamlines the setup process, enabling hosts to focus on creating memorable experiences for their attendees.

Available on: Web

how we evaluate Source lu.ma ↗

Key Features

  • Event hosting
  • Event pages
  • Registration
  • Calendar sync
  • Community events
  • Email notifications

Pricing Plans

Pricing checked Oct 12, 2026

Luma plans and prices, checked October 2026
PlanPriceDetails
Free

$0

Personal events

  • Unlimited events
  • Basic customization
  • Calendar sync
+1 more
  • Email reminders
Plus

$59/month

Event hosts

  • All Free features
  • Custom branding
  • Approval questions
+1 more
  • Priority support
Pro

$199/month

Professional hosts

  • All Plus features
  • Remove Luma branding
  • Advanced analytics
+1 more
  • API access
Calculate your cost View full pricing

Is Luma worth the price?

Good value

Luma's pricing is fair, offering a generous Free tier for personal events.

The Plus tier at $59/month for event hosts seems reasonable for its added branding and support. The Pro tier at $199/month, while a significant jump, caters to professional hosts needing advanced features like API access and white-labeling.

Full Luma pricing: every plan, hidden costs and alternatives

How Luma's pricing compares

At $199/mo, billing unit not specified, Luma is the most premium of its 2 comparable direct competitors.

Eventbrite
$15
RingCentral Events
$99
Luma
$199

Entry paid plan, monthly. Pricing checked Oct 12, 2026.

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Best Luma Alternatives

Top alternatives based on features, pricing, and user needs.

Cvent logo
Cvent Paid

Manage in-person, virtual, and hybrid events

4.4
Eventbrite logo
Eventbrite Freemium

Event management and ticketing

4.3
Bizzabo logo
Bizzabo Paid

Manage in-person, virtual, and hybrid events from one platform

4.3
RingCentral Events logo
RingCentral Events Paid

Virtual, hybrid and onsite event platform (formerly Hopin)

4.8
Splash logo
Splash Paid

Create branded event pages, manage registration, and track ROI

4.5
See all event platforms →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Luma vs Cvent Head-to-head: features, pricing, who wins Luma vs Eventbrite Head-to-head: features, pricing, who wins Luma vs Bizzabo Head-to-head: features, pricing, who wins

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Luma FAQ

How does Luma simplify event organization?

Luma simplifies event organization by providing an intuitive platform to create event pages, manage invitations, and sell tickets. It streamlines the setup process, allowing hosts to focus on crafting memorable experiences for their attendees.

Which teams or individuals would benefit most from using Luma?

Luma is ideal for individuals, small businesses, or organizations seeking an intuitive way to manage various types of events. It is particularly well-suited for those organizing small gatherings to larger ticketed functions.

How does Luma's ticketing compare to a platform like Eventbrite?

Luma offers basic ticketing functionalities, which are suitable for straightforward event sales. In comparison to platforms like Eventbrite, Luma's ticketing features are more limited and better suited for simpler events.

What are the main limitations users might encounter with Luma?

Users might encounter limitations with Luma regarding its features, basic ticketing options, and customization capabilities. It is generally better suited for simple events due to these integration and customization limits.

How is Luma priced?

Luma is offered as a paid product, meaning it does not include a permanently free tier for ongoing use. It aims to provide value through its event management and ticketing functionalities.

Can Luma assist with marketing event pages?

Yes, Luma includes aspects of marketing automation, which can help users promote their event pages. It is designed to make setting up and sharing event information straightforward.

Source: lu.ma

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