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Luma

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Delightful events start here. Set up an event page, invite friends, and sell tickets.

Event PlatformsPayment ProcessingMarketing Automation
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Tracked since2026
0 reviews tracked·1 press mention

The Bottom Line

Entry price

From $59/mo

Biggest pro

Event management

Biggest con

Limited features

TL;DR - Luma

  • Create and manage event pages easily.
  • Invite attendees and sell tickets.
  • Designed for delightful and memorable events.
Pricing: Paid only
Best for: Enterprises & pros

What is Luma?

Editorial review
Luma is a platform designed to simplify the process of organizing and hosting events. It allows users to easily create event pages, manage invitations, and sell tickets, aiming to make event planning a delightful experience. This tool is ideal for individuals, small businesses, or organizations looking for an intuitive way to manage various types of events, from small gatherings to larger ticketed functions. Luma streamlines the setup process, enabling hosts to focus on creating memorable experiences for their attendees.

Available on: Web

how we evaluateSourcelu.ma ↗

Pros & Cons

Pros

  • Event management
  • Beautiful pages
  • Good for communities
  • Free tier
  • Easy to use

Cons

  • Limited features
  • Basic ticketing
  • Customization limits
  • Better for simple events
  • Integration limits

Key Features

Event hostingEvent pagesRegistrationCalendar syncCommunity eventsEmail notifications

Pricing Plans

Pricing checked Jul 12, 2026

Free

Free

Personal events

  • Unlimited events
  • Basic customization
  • Calendar sync
  • Email reminders

Plus

$59/month

Event hosts

  • All Free features
  • Custom branding
  • Approval questions
  • Priority support

Pro

$199/month

Professional hosts

  • All Plus features
  • Remove Luma branding
  • Advanced analytics
  • API access
Calculate your costView full pricing

How Luma's pricing compares

At $199/mo, Luma is the most premium of its 2 direct competitors.

Eventbrite
$15
Hopin
$99
Luma
$199

Entry paid plan, monthly. Pricing checked Jul 12, 2026.

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Best Luma Alternatives

Top alternatives based on features, pricing, and user needs.

Eventbrite logo
EventbriteFreemium

Event management and ticketing

4.5
Cvent logo
CventPaid

Manage in-person, virtual, and hybrid events

4.4
Hopin logo
HopinPaid

Virtual and hybrid events platform

4.8
Splash logo
SplashPaid

Create branded event pages, manage registration, and track ROI

4.4
Bizzabo logo
BizzaboPaid

Manage in-person, virtual, and hybrid events from one platform

4.3
See all event platforms tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Luma vs EventbriteHead-to-head: features, pricing, who winsLuma vs CventHead-to-head: features, pricing, who winsLuma vs HopinHead-to-head: features, pricing, who wins

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Luma FAQ

How does Luma simplify event organization?

Luma simplifies event organization by providing an intuitive platform to create event pages, manage invitations, and sell tickets. It streamlines the setup process, allowing hosts to focus on crafting memorable experiences for their attendees.

Which teams or individuals would benefit most from using Luma?

Luma is ideal for individuals, small businesses, or organizations seeking an intuitive way to manage various types of events. It is particularly well-suited for those organizing small gatherings to larger ticketed functions.

How does Luma's ticketing compare to a platform like Eventbrite?

Luma offers basic ticketing functionalities, which are suitable for straightforward event sales. In comparison to platforms like Eventbrite, Luma's ticketing features are more limited and better suited for simpler events.

What are the main limitations users might encounter with Luma?

Users might encounter limitations with Luma regarding its features, basic ticketing options, and customization capabilities. It is generally better suited for simple events due to these integration and customization limits.

How is Luma priced?

Luma is offered as a paid product, meaning it does not include a permanently free tier for ongoing use. It aims to provide value through its event management and ticketing functionalities.

Can Luma assist with marketing event pages?

Yes, Luma includes aspects of marketing automation, which can help users promote their event pages. It is designed to make setting up and sharing event information straightforward.

Source: lu.ma

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