Cvent vs Luma: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Cvent and Luma side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Luma leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Cvent
Manage in-person, virtual, and hybrid events
Best for you if:
- • You want comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis
Luma
Delightful events start here. Set up an event page, invite friends, and sell tickets.
Best for you if:
- • You want event management
| At a Glance | Cvent | Luma |
|---|---|---|
Starts at | Not published | Free plan, paid from $59/mo, billed monthly Plus plan |
Category | Marketing Automation Event Platforms | Event Platforms Marketing Automation |
Rating | 4.4/5 G2 4.3 · Capterra 4.5 3,405 reviews | n/a |
Free plan | No | No |
Watch out for | Enterprise tier has typical 9% annual uplift. | n/a |
Choose Cvent or Luma?
Choose Cvent if
- You want comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis
- You want extensive suite of tools for both in-person and virtual events, including registration, marketing, attendee engagement, and onsite management
- You work in marketing automation, not event platforms
Choose Luma if
- You want event management
- You want beautiful pages
- You work in event platforms, not marketing automation
In-Depth Analysis
Cvent
Manage in-person, virtual, and hybrid events
Cvent's pricing, hidden behind 'Contact Sales' for both Professional and Enterprise tiers, suggests an expensive, enterprise-focused solution.
Watch out
Enterprise tier has typical 9% annual uplift.
Strengths
- Pro: Comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis.
- Pro: Extensive suite of tools for both in-person and virtual events, including registration, marketing, attendee engagement, and onsite management.
- Pro: Robust integration capabilities to connect event data with other business systems for improved insights and lead management.
- Pro: Offers specialized solutions for venue and vendor sourcing, with access to a large network of venues and service providers.
- Pro: Provides 24/7 customer support and boasts a high number of 5-star ratings, indicating strong customer satisfaction.
Weaknesses
- Con: Pricing information is not transparently available and requires direct contact for a quote, which can be a barrier for initial evaluation.
- Con: The vast array of features might present a steep learning curve for new users or smaller organizations with simpler event needs.
- Con: Some advanced features like Enterprise Venue Sourcing, Reposite, and premium integrations are add-ons, potentially increasing overall cost.
Key features
Luma
Delightful events start here. Set up an event page, invite friends, and sell tickets.
Luma's pricing is fair, offering a generous Free tier for personal events.
Strengths
- Pro: Event management
- Pro: Beautiful pages
- Pro: Good for communities
- Pro: Free tier
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Basic ticketing
- Con: Customization limits
- Con: Better for simple events
- Con: Integration limits
Key features
Plans and prices: Cvent vs Luma
| Tool | Plans and prices | Source |
|---|---|---|
| Cvent |
| cvent.com read Oct 15, 2026 |
| Luma |
| lu.ma/pricing read Oct 24, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Cvent pricing and Luma pricing.
Key Takeaways
Cvent
- Choose if you want manage in-person, virtual, and hybrid events
Luma
- Has a free plan
What the data shows
On the data below, Luma leads on a free plan. We do not name an overall winner for this pair.
- Only Cvent has a published user rating (4.4/5 from 3,405 reviews); Luma has none we can show.
- Luma starts at $59/mo, billed monthly; Cvent has no public paid plan price on file.
- Only Luma has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Cvent and Luma compare in 2026?
On the data below, Luma leads on a free plan. We do not name an overall winner for this pair. Only Cvent has a published user rating (4.4/5 from 3,405 reviews); Luma has none we can show. Luma starts at $59/mo, billed monthly; Cvent has no public paid plan price on file. Only Luma has a free plan.
What are Cvent and Luma used for?
Cvent: Manage in-person, virtual, and hybrid events. Luma: Delightful events start here. Set up an event page, invite friends, and sell tickets.
What does Cvent cost vs Luma?
Cvent has no public paid-plan price on file. Luma's cheapest paid plan is Plus at $59/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 24, 2026.
What's the main difference between Cvent and Luma?
Cvent's main strength: comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis. Luma's main strength: event management.