Luma starts at $59/month on the Plus plan.
Verified Sep 2026 from the official pricing page.
Is Luma worth the price?
Luma's pricing is fair, offering a generous Free tier for personal events.
The Plus tier at $59/month for event hosts seems reasonable for its added branding and support. The Pro tier at $199/month, while a significant jump, caters to professional hosts needing advanced features like API access and white-labeling.
Pricing Plans
Free
Personal events
- Unlimited events
- Basic customization
- Calendar sync
- Email reminders
Plus
$59/month
Event hosts
- All Free features
- Custom branding
- Approval questions
- Priority support
Pro
$199/month
Professional hosts
- All Plus features
- Remove Luma branding
- Advanced analytics
- API access
How Luma compares
2 of 5 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Luma | $59/month, billing unit not specified | Yes |
| Eventbrite | $15/month, billing unit not specified | Yes |
| RingCentral Events | $99/month, billing unit not specified | No |
| Cvent | Contact sales | No |
| Splash | Contact sales | Yes |
| Bizzabo | Contact sales | No |
Luma Pricing FAQ
How much does Luma cost?
Luma starts at $59/month on the Plus plan. It offers 2 paid tiers ranging from $59/month to $199/month. A free plan is also available.
Does Luma have a free plan?
Yes. Luma offers a free plan called "Free". It includes: Unlimited events, Basic customization, Calendar sync.
What is the cheapest Luma paid plan?
The cheapest paid plan for Luma is "Plus" at $59/month. Key features include: All Free features, Custom branding, Approval questions.
What are alternatives to Luma?
Alternatives to Luma include Eventbrite, RingCentral Events, Cvent, Splash. Eventbrite starts at $15/month, billing unit not specified; RingCentral Events starts at $99/month, billing unit not specified.
Luma alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Luma pricing: lu.ma/pricing (verified Sep 2026)
- Cite this data: Toolradar, Luma pricing verified Sep 2026, toolradar.com/tools/luma/pricing
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