Is Luma worth the price?
Luma's pricing is fair, offering a generous Free tier for personal events.
The Plus tier at $59/month for event hosts seems reasonable for its added branding and support. The Pro tier at $199/month, while a significant jump, caters to professional hosts needing advanced features like API access and white-labeling.
Pricing Plans
Free
Free
Personal events
- Unlimited events
- Basic customization
- Calendar sync
- Email reminders
Plus
$59/month
Event hosts
- All Free features
- Custom branding
- Approval questions
- Priority support
Pro
$199/month
Professional hosts
- All Plus features
- Remove Luma branding
- Advanced analytics
- API access
Hidden Costs & Gotchas
No free trial for paid plans
Higher tiers required for white-labeling
Potential for additional fees for integrations
No annual discount mentioned
Which Plan Do You Need?
Individuals hosting free events
Small businesses needing branding
Professionals requiring advanced tools
How Luma Compares to Competitors
Compared to Eventbrite, which often charges a percentage per ticket sold, Luma's flat monthly fee could be more predictable for high-volume events. While SplashThat offers more robust event marketing, its starting price is generally higher than Luma's $59/month Plus tier, making Luma more accessible for smaller operations.
Luma Pricing FAQ
How much does Luma cost?
Luma starts at $59/month on the Plus plan. It offers 2 paid tiers ranging from $59/month up to $199/month. A free plan is also available with limited features.
Does Luma have a free plan?
Yes. Luma offers a free plan called "Free". It includes: Unlimited events, Basic customization, Calendar sync.
What is the cheapest Luma paid plan?
The cheapest paid plan for Luma is "Plus" at $59/month. Key features include: All Free features, Custom branding, Approval questions.
Is there a cheaper alternative to Luma?
Yes. Popular alternatives to Luma include Acuity Scheduling, Eventzilla, Kindrid, ActiveNet. Free alternatives include Eventzilla. Compare them side-by-side on Toolradar.
Cheaper alternatives to Luma
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
