Mailerlite vs Heyflow: Which Should You Choose in 2026?
Choosing between Mailerlite and Heyflow comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailerlite
Email marketing made simple
Best for you if:
Heyflow
No-code interactive flows
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Productivity | Productivity |
Rating | —/100 | —/100 |
| Feature | Mailerlite | Heyflow |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 67 | 37 |
| Categories | Productivity | Productivity |
Understanding the Differences
Both Mailerlite and Heyflow solve similar problems, but they approach them differently.Mailerlite positions itself as "email marketing made simple" while Heyflowfocuses on "no-code interactive flows". These differences matter depending on what you're trying to accomplish.
When to Choose Mailerlite
Mailerlite makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Heyflow
Heyflow is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Mailerlite lets you get started without pulling out your credit card.
We'd pick: Mailerlite
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Heyflow is built for teams that are leveling up.
We'd pick: Heyflow
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Mailerlite
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Mailerlite, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Mailerlite higher (/100). But the community has upvoted Mailerlite more (67 votes). Pick your source of truth.
Key Takeaways
What Mailerlite Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Heyflow If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Mailerlite. But the honest answer is that "better" depends on your situation. Mailerlite scores higher in our analysis, but Heyflow might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Mailerlite or Heyflow better?
Based on our analysis, Mailerlite scores higher with high/100. Mailerlite isfreemium while Heyflow is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Mailerlite to Heyflow easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Mailerlite and Heyflow offer free trials?
Most software in this category offers free trials or free tiers. Mailerlite is freemium with a free tier.Heyflow is freemium with a free tier. Visit their websites for current trial offers.