Mailshake vs Lavender: Which Should You Choose in 2026?
Choosing between Mailshake and Lavender comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailshake
Sales engagement for modern sales teams
Best for you if:
- • You need sales engagement features specifically
- • You need sales engagement for modern sales teams
- • You need professional-grade features
Lavender
AI email assistant for better reply rates
Best for you if:
- • You want the higher-rated option (7.9/10 vs 0.0/10)
- • You want to try before committing
- • You need ai writing features specifically
- • Real-time email coaching
- • Improves reply rates
| At a Glance |  Lavender | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Sales Engagement | AI Writing |
Rating | —/100 | 79/100 |
| Feature | Mailshake | Lavender |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 195 | 0 |
| Categories | Sales EngagementCold Email | AI WritingEmail Marketing |
Understanding the Differences
Both Mailshake and Lavender solve similar problems, but they approach them differently.Mailshake positions itself as "sales engagement for modern sales teams" while Lavenderfocuses on "ai email assistant for better reply rates". These differences matter depending on what you're trying to accomplish.
When to Choose Mailshake
Mailshake makes sense if you're looking for a comprehensive paid solution.
When to Choose Lavender
Lavender is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 79/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Lavender won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Lavender
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Lavender is built for teams that are leveling up.
We'd pick: Lavender
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Mailshake is built for organizations like yours.
We'd pick: Mailshake
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Lavender has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Lavender higher (79/100). But the community has upvoted Mailshake more (195 votes). Pick your source of truth.
Key Takeaways
What Lavender Does Better
- Higher overall score (79/100)
- Our recommendation for most use cases
Consider Mailshake If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Lavender (79/100). But the honest answer is that "better" depends on your situation. Lavender scores higher in our analysis, but Mailshake might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Mailshake or Lavender better?
Based on our analysis, Lavender scores higher with 79/100. Mailshake ispaid while Lavender is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Mailshake to Lavender easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Mailshake and Lavender offer free trials?
Most software in this category offers free trials or free tiers. Mailshake is paid with potential trial.Lavender is freemium with a free tier. Visit their websites for current trial offers.