Mixmax vs Lavender: Which Should You Choose in 2026?
Choosing between Mixmax and Lavender comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mixmax
Sales engagement for Gmail
Best for you if:
- • You need sales engagement features specifically
- • You need sales engagement for gmail
- • You want to start free and upgrade later
Lavender
AI email assistant for better reply rates
Best for you if:
- • You want the higher-rated option (7.9/10 vs 0.0/10)
- • You need ai writing features specifically
- • Real-time email coaching
- • Improves reply rates
| At a Glance |  Lavender | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Sales Engagement | AI Writing |
Rating | —/100 | 79/100 |
| Feature | Mixmax | Lavender |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 35 | 0 |
| Categories | Sales EngagementEmail Marketing | AI WritingEmail Marketing |
Understanding the Differences
Both Mixmax and Lavender solve similar problems, but they approach them differently.Mixmax positions itself as "sales engagement for gmail" while Lavenderfocuses on "ai email assistant for better reply rates". These differences matter depending on what you're trying to accomplish.
When to Choose Mixmax
Mixmax makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Lavender
Lavender is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 79/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Mixmax lets you get started without pulling out your credit card.
We'd pick: Mixmax
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Lavender is built for teams that are leveling up.
We'd pick: Lavender
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Lavender
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Mixmax, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Lavender higher (79/100). But the community has upvoted Mixmax more (35 votes). Pick your source of truth.
Key Takeaways
What Lavender Does Better
- Higher overall score (79/100)
- Our recommendation for most use cases
Consider Mixmax If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Lavender (79/100). But the honest answer is that "better" depends on your situation. Lavender scores higher in our analysis, but Mixmax might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Mixmax or Lavender better?
Based on our analysis, Lavender scores higher with 79/100. Mixmax isfreemium while Lavender is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Mixmax to Lavender easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Mixmax and Lavender offer free trials?
Most software in this category offers free trials or free tiers. Mixmax is freemium with a free tier.Lavender is freemium with a free tier. Visit their websites for current trial offers.