Okta vs Magic: Which Should You Choose in 2026?
Choosing between Okta and Magic comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Okta
Enterprise identity and access management
Best for you if:
- • You want the higher-rated option (8.2/10 vs 8.0/10)
Magic
Passwordless authentication SDK
Best for you if:
- • You want to try before committing
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | Security | Security |
Rating | 82/100 | 80/100 |
| Feature | Okta | Magic |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 82 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Security | Security |
Understanding the Differences
Both Okta and Magic solve similar problems, but they approach them differently.Okta positions itself as "enterprise identity and access management" while Magicfocuses on "passwordless authentication sdk". These differences matter depending on what you're trying to accomplish.
When to Choose Okta
Okta makes sense if you're looking for a comprehensive paid solution. With a score of 82/100, it's our top pick in this comparison.
When to Choose Magic
Magic is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Magic won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Magic
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Okta handles scale better in our testing.
We'd pick: Okta
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Okta is built for organizations like yours.
We'd pick: Okta
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Magic has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Okta higher (82/100). But the community has upvoted Magic more (0 votes). Pick your source of truth.
Key Takeaways
What Okta Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Magic If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Okta (82/100). But the honest answer is that "better" depends on your situation. Okta scores higher in our analysis, but Magic might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Okta or Magic better?
Based on our analysis, Okta scores higher with 82/100. Okta ispaid while Magic is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Okta to Magic easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Okta and Magic offer free trials?
Most software in this category offers free trials or free tiers. Okta is paid with potential trial.Magic is freemium with a free tier. Visit their websites for current trial offers.