Magic

Name: Magic
Brand: Magic
Price: 199 USD
Rating: 4.8 (90 reviews)

Unclaimed Editor reviewed

Passwordless authentication SDK

Security Developer Tools Crypto & Web3

Visit Website

4.8(90 across the web)

FreemiumVisit Website

Reviews onG2Capterra

90 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Passwordless auth

Biggest con

Per-user pricing

TL;DR - Magic

Magic is a passwordless authentication SDK for web and mobile apps
It provides email-based login and wallet creation for Web3 applications
Free tier available, Startup at $25/month

Pricing: Free plan available

Best for: Growing teams

4.8/5 across review platforms

What is Magic?

Editorial review

Magic provides authentication with passwordless and wallet login. Email links, social auth, and Web3 support-auth that fits modern applications. The passwordless experience is smooth. The Web3 support differentiates. The SDK is clean. Developers building modern applications choose Magic for contemporary authentication.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcemagic.link ↗

Pros & Cons

Pros

Passwordless auth
Easy integration
Good documentation
Web3 support
Developer friendly

Cons

Per-user pricing
Can get expensive
Vendor lock-in
Limited customization
Better alternatives exist

Ratings Across the Web

4.8(90 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Passwordless authWeb3 walletSDKEmail magic linksSocial loginEnterprise

Pricing Plans

7-day Free Trial

Free

1000 MAUs free
Email & Google login
Wallet creation

Auth Plus

$199/month

Multi-factor auth
Custom sessions
Custom SMTP

Widget UI

$999/month

Production-ready UI
Fiat on-ramps
NFT viewer

Calculate your cost View full pricing

How Magic's pricing compares

At $999/mo, Magic is the most premium of its 4 direct competitors.

$0.05

$20.83

$240

Magic

$999

Entry paid plan, monthly.

Reviews

4.8/5

Across 90 verified user reviews on G2, Capterra

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Best Magic Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

OktaPaid

Enterprise identity management

4.6

Firebase AuthenticationFreemium

Backend authentication by Google

4.7

Auth0Freemium

Identity platform for developers

4.4

ClerkFreemium

Authentication for modern apps

4.7

KeycloakFree

Open-source identity and access management

4.3

StytchFreemium

Authentication infrastructure for developers

4.8

See all Security tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Magic alternatives6+ tools ranked, pricing + verdict per pick Magic vs OktaHead-to-head: features, pricing, who wins Magic vs Firebase AuthenticationHead-to-head: features, pricing, who wins Magic vs Auth0Head-to-head: features, pricing, who wins

Explore More

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Magic FAQ

Is Magic free?

Magic has a free tier with limited logins. You pay per authentication after that, making it affordable for projects of all sizes.

What is Magic?

Magic provides passwordless authentication using email magic links and WebAuthn. It's designed to be simple to integrate while providing modern, secure authentication.

Magic vs Auth0?

Magic focuses specifically on passwordless authentication. Auth0 is a full-featured identity platform. Choose Magic for simple passwordless, Auth0 for comprehensive identity.

Source: magic.link

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