Skip to content
Toolradar
Magic logo

Magic

Claim this toolEditor reviewed

Passwordless authentication SDK

SecurityDeveloper ToolsCrypto & Web3
Visit Website
Reviews onG2Capterra
90 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Passwordless auth

Biggest con

Per-user pricing

TL;DR - Magic

  • Magic is a passwordless authentication SDK for web and mobile apps
  • It provides email-based login and wallet creation for Web3 applications
  • Free tier available, Startup at $25/month
Pricing: Free plan available
Best for: Growing teams
4.8/5 across review platforms

What is Magic?

Editorial review
Magic provides authentication with passwordless and wallet login. Email links, social auth, and Web3 support-auth that fits modern applications. The passwordless experience is smooth. The Web3 support differentiates. The SDK is clean. Developers building modern applications choose Magic for contemporary authentication.

Available on: Web

how we evaluateSourcemagic.link ↗

Pros & Cons

Pros

  • Passwordless auth
  • Easy integration
  • Good documentation
  • Web3 support
  • Developer friendly

Cons

  • Per-user pricing
  • Can get expensive
  • Vendor lock-in
  • Limited customization
  • Better alternatives exist

Ratings Across the Web

4.8(90 reviews)
G275 reviews
4.8/5
Capterra15 reviews
4.9/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Passwordless authWeb3 walletSDKEmail magic linksSocial loginEnterprise

Pricing Plans

7-day Free Trial

Pricing checked Jul 4, 2026

Free

Free

  • 1000 MAUs free
  • Email & Google login
  • Wallet creation

Auth Plus

$199/month

  • Multi-factor auth
  • Custom sessions
  • Custom SMTP

Widget UI

$999/month

  • Production-ready UI
  • Fiat on-ramps
  • NFT viewer
Calculate your costView full pricing

How Magic's pricing compares

At $999/mo, Magic is the most premium of its 4 direct competitors.

Stytch
$0.05
Okta
$6
Clerk
$20.83
Auth0
$240
Magic
$999

Entry paid plan, monthly. Pricing checked Jul 4, 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover
$99Free with your review

Review Magic, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review
4.8/5

Across 90 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best Magic Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Okta logo
OktaPaid

Enterprise identity management

4.6
Firebase Authentication logo
Firebase AuthenticationFreemium

Backend authentication by Google

4.7
Auth0 logo
Auth0Freemium

Identity platform for developers

4.4
Clerk logo
ClerkFreemium

Authentication for modern apps

4.7
Keycloak logo
KeycloakFree

Open-source identity and access management

4.3
Stytch logo
StytchFreemium

Authentication infrastructure for developers

4.8
See all security tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Magic alternatives6+ tools ranked, pricing + verdict per pickMagic vs OktaHead-to-head: features, pricing, who winsMagic vs Firebase AuthenticationHead-to-head: features, pricing, who winsMagic vs Auth0Head-to-head: features, pricing, who wins

Explore More

Best Security ToolsBest Developer ToolsBest Crypto & Web3 ToolsBest Free SecurityBest Free Developer ToolsBest Free Crypto & Web3

Magic FAQ

How does Magic simplify authentication for modern applications?

Magic provides a passwordless authentication SDK that supports email links, social authentication, and Web3 wallet login. This allows developers to integrate contemporary authentication methods that are smooth and developer-friendly into their applications.

Which teams would benefit most from using Magic?

Teams building modern applications, especially those in the Security, Developer Tools, or Crypto & Web3 spaces, would find Magic particularly useful. Its focus on passwordless and Web3 support aligns well with contemporary application development needs.

How does Magic compare to Auth0 for authentication solutions?

Magic differentiates itself from competitors like Auth0 by offering robust Web3 support and a clean SDK focused on passwordless and wallet login. While both provide authentication, Magic's strengths lie in its modern approach to user access and ease of integration for Web3 applications.

What kind of limitations should users consider when choosing Magic?

Users should be aware that Magic employs per-user pricing, which can lead to increased costs as usage scales. Additionally, there is a degree of vendor lock-in and limited customization options that might not suit all projects.

How is Magic priced?

Magic is available on a free tier, allowing users to get started without initial cost. For more extensive usage and additional features, paid plans are offered.

Can Magic support Web3 authentication methods?

Yes, Magic provides specific support for Web3 authentication, enabling wallet login alongside traditional passwordless methods like email links and social authentication. This feature differentiates it for modern applications requiring blockchain interaction.

Does Magic offer easy integration for developers?

Magic is designed with developers in mind, featuring a clean SDK and good documentation to facilitate easy integration. This focus on developer-friendliness helps streamline the process of adding authentication to applications.

Source: magic.link

Guides & Articles

Best MCP Gateways & AI Agent Security Tools 2026

Expert guide

Best Deepfake Detection Tools 2026

Expert guide

Best AI Governance Tools 2026

Expert guide