Magic

Name: Magic
Brand: Magic
Price: 199 USD
Rating: 4.8 (90 reviews)

Claim this tool Editor reviewed

Passwordless authentication SDK

Security Developer Tools Crypto & Web3

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4.8(90 across the web)

FreemiumVisit Website

Reviews onG2Capterra

90 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Passwordless auth

Biggest con

Per-user pricing

TL;DR - Magic

Magic is a passwordless authentication SDK for web and mobile apps
It provides email-based login and wallet creation for Web3 applications
Free tier available, Startup at $25/month

Pricing: Free plan available

Best for: Growing teams

4.8/5 across review platforms

What is Magic?

Editorial review

Magic provides authentication with passwordless and wallet login. Email links, social auth, and Web3 support-auth that fits modern applications. The passwordless experience is smooth. The Web3 support differentiates. The SDK is clean. Developers building modern applications choose Magic for contemporary authentication.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcemagic.link ↗

Pros & Cons

Pros

Passwordless auth
Easy integration
Good documentation
Web3 support
Developer friendly

Cons

Per-user pricing
Can get expensive
Vendor lock-in
Limited customization
Better alternatives exist

Ratings Across the Web

4.8(90 reviews)

Magic holds an aggregate rating of 4.8 out of 5 from 90 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Passwordless authWeb3 walletSDKEmail magic linksSocial loginEnterprise

Pricing Plans

7-day Free Trial

Pricing checked Aug 23, 2026

Free

1000 MAUs free
Email & Google login
Wallet creation

Auth Plus

$199/month

Multi-factor auth
Custom sessions
Custom SMTP

Widget UI

$999/month

Production-ready UI
Fiat on-ramps
NFT viewer

Calculate your cost View full pricing

Is Magic worth the price?

75/100

Magic's pricing starts generously with a free tier for 1000 MAUs, making it accessible for small projects.

The Auth Plus tier at $199/month and Widget UI at $999/month escalate quickly, potentially becoming expensive for growing startups compared to some alternatives. It's best for developers and small to medium-sized businesses prioritizing ease of integration and advanced wallet features.

Hidden Costs & Gotchas

Overage fees likely apply beyond free MAUs

Advanced features locked behind higher tiers

Custom SMTP requires Auth Plus tier

Fiat on-ramps only in Widget UI tier

How Magic Compares to Competitors

Compared to Auth0, which offers a free tier up to 7,000 MAUs and then custom pricing, Magic's 1,000 MAU free tier is more restrictive. However, Magic's Widget UI at $999/month offers specialized Web3 features like NFT viewers that Auth0 doesn't directly provide, making it a niche offering for blockchain-focused applications.

How Magic's pricing compares

At $999/mo, Magic is the most premium of its 4 direct competitors.

$0.05

$20.83

$240

Magic

$999

Entry paid plan, monthly. Pricing checked Aug 23, 2026.

Reviews

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4.8/5

Across 90 verified user reviews on G2, Capterra

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Best Magic Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

OktaPaid

Enterprise identity management

4.6

Firebase AuthenticationFreemium

Backend authentication by Google

4.7

Auth0Freemium

Identity platform for developers

4.5

ClerkFreemium

Authentication for modern apps

4.7

KeycloakFree

Open-source identity and access management

4.3

StytchFreemium

Authentication infrastructure for developers

4.8

See all security tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Magic alternatives6+ tools ranked, pricing + verdict per pick Magic vs OktaHead-to-head: features, pricing, who wins Magic vs Firebase AuthenticationHead-to-head: features, pricing, who wins Magic vs Auth0Head-to-head: features, pricing, who wins

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Magic FAQ

How does Magic simplify authentication for modern applications?

Magic provides a passwordless authentication SDK that supports email links, social authentication, and Web3 wallet login. This allows developers to integrate contemporary authentication methods that are smooth and developer-friendly into their applications.

Which teams would benefit most from using Magic?

Teams building modern applications, especially those in the Security, Developer Tools, or Crypto & Web3 spaces, would find Magic particularly useful. Its focus on passwordless and Web3 support aligns well with contemporary application development needs.

How does Magic compare to Auth0 for authentication solutions?

Magic differentiates itself from competitors like Auth0 by offering robust Web3 support and a clean SDK focused on passwordless and wallet login. While both provide authentication, Magic's strengths lie in its modern approach to user access and ease of integration for Web3 applications.

What kind of limitations should users consider when choosing Magic?

Users should be aware that Magic employs per-user pricing, which can lead to increased costs as usage scales. Additionally, there is a degree of vendor lock-in and limited customization options that might not suit all projects.

How is Magic priced?

Magic is available on a free tier, allowing users to get started without initial cost. For more extensive usage and additional features, paid plans are offered.

Can Magic support Web3 authentication methods?

Yes, Magic provides specific support for Web3 authentication, enabling wallet login alongside traditional passwordless methods like email links and social authentication. This feature differentiates it for modern applications requiring blockchain interaction.

Does Magic offer easy integration for developers?

Magic is designed with developers in mind, featuring a clean SDK and good documentation to facilitate easy integration. This focus on developer-friendliness helps streamline the process of adding authentication to applications.

Source: magic.link

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