Magic provides authentication with passwordless and wallet login. Email links, social auth, and Web3 support-auth that fits modern applications. The passwordless experience is smooth. The Web3 support differentiates. The SDK is clean. Developers building modern applications choose Magic for contemporary authentication.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source magic.link ↗

Ratings Across the Web

4 (10 reviews)

Magic holds an aggregate rating of 4 out of 5 from 10 reviews across G2, last checked September 17, 2026.

G2 10 reviews

4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Passwordless auth
Web3 wallet
SDK
Email magic links
Social login
Enterprise

Pricing Plans

7-day Free Trial

Pricing checked Oct 4, 2026

Magic plans and prices, checked October 2026
Plan	Price	Details
Free	$0	1000 MAUs free Email & Google login Wallet creation
Auth Plus	$199/month	Multi-factor auth Custom sessions Custom SMTP
Widget UI	$999/month	Production-ready UI Fiat on-ramps NFT viewer

Calculate your cost View full pricing

Is Magic worth the price?

Good value

Magic's pricing starts generously with a free tier for 1000 MAUs, making it accessible for small projects.

The Auth Plus tier at $199/month and Widget UI at $999/month escalate quickly, potentially becoming expensive for growing startups compared to some alternatives. It's best for developers and small to medium-sized businesses prioritizing ease of integration and advanced wallet features.

Full Magic pricing: every plan, hidden costs and alternatives

How Magic's pricing compares

At $999/mo, billing unit not specified, Magic is the most premium of its 3 comparable direct competitors.

Okta

Clerk

$20.83

Auth0

$240

Magic

$999

Entry paid plan, monthly. Pricing checked Oct 4, 2026.

Reviews

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4.0/5

Across 10 verified user reviews on G2

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Best Magic Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Auth0 Freemium

Identity platform for developers

4.5

Okta Paid

Enterprise identity management

3.5

Clerk Freemium

Authentication for modern apps

4.8

Stytch Freemium

Authentication infrastructure for developers

4.8

Firebase Authentication Freemium

Backend authentication by Google

Keycloak Free

Open-source identity and access management

See all security tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Magic alternatives 6+ tools ranked, pricing + verdict per pick Magic vs Auth0 Head-to-head: features, pricing, who wins Magic vs Okta Head-to-head: features, pricing, who wins Magic vs Clerk Head-to-head: features, pricing, who wins

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Magic FAQ

How does Magic simplify authentication for modern applications?

Magic provides a passwordless authentication SDK that supports email links, social authentication, and Web3 wallet login. This allows developers to integrate contemporary authentication methods that are smooth and developer-friendly into their applications.

Which teams would benefit most from using Magic?

Teams building modern applications, especially those in the Security, Developer Tools, or Crypto & Web3 spaces, would find Magic particularly useful. Its focus on passwordless and Web3 support aligns well with contemporary application development needs.

How does Magic compare to Auth0 for authentication solutions?

Magic differentiates itself from competitors like Auth0 by offering robust Web3 support and a clean SDK focused on passwordless and wallet login. While both provide authentication, Magic's strengths lie in its modern approach to user access and ease of integration for Web3 applications.

What kind of limitations should users consider when choosing Magic?

Users should be aware that Magic employs per-user pricing, which can lead to increased costs as usage scales. Additionally, there is a degree of vendor lock-in and limited customization options that might not suit all projects.

How is Magic priced?

Magic is available on a free tier, allowing users to get started without initial cost. For more extensive usage and additional features, paid plans are offered.

Can Magic support Web3 authentication methods?

Yes, Magic provides specific support for Web3 authentication, enabling wallet login alongside traditional passwordless methods like email links and social authentication. This feature differentiates it for modern applications requiring blockchain interaction.

Does Magic offer easy integration for developers?

Magic is designed with developers in mind, featuring a clean SDK and good documentation to facilitate easy integration. This focus on developer-friendliness helps streamline the process of adding authentication to applications.

Source: magic.link

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