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What is Magic?

Magic is a api tools tool. Magic provides authentication with passwordless and wallet login. Email links, social auth, and Web3 support—auth that fits modern applications. The passwordless experience is smooth. The Web3 support differentiates. The SDK is clean. Developers building modern applications choose Magic for contemporary authentication. Magic ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Magic against Auth0, Stytch, Ory.

TL;DR - Magic

  • Magic is a passwordless authentication SDK for web and mobile apps
  • It provides email-based login and wallet creation for Web3 applications
  • Free tier available, Startup at $25/month
Pricing: Free plan available
Best for: Growing teams
4.8/5 across review platforms

Pros & Cons

Pros

  • Passwordless auth
  • Easy integration
  • Good documentation
  • Web3 support
  • Developer friendly

Cons

  • Per-user pricing
  • Can get expensive
  • Vendor lock-in
  • Limited customization
  • Better alternatives exist

Ratings Across the Web

4.8(90 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Passwordless authWeb3 walletSDKEmail magic linksSocial loginEnterprise

Pricing Plans

7-day Free Trial

Free

Free

  • 1000 MAUs free
  • Email & Google login
  • Wallet creation

Auth Plus

$199/month

  • Multi-factor auth
  • Custom sessions
  • Custom SMTP

Widget UI

$999/month

  • Production-ready UI
  • Fiat on-ramps
  • NFT viewer
Magic provides authentication with passwordless and wallet login. Email links, social auth, and Web3 support—auth that fits modern applications. The passwordless experience is smooth. The Web3 support differentiates. The SDK is clean. Developers building modern applications choose Magic for contemporary authentication.

Reviews

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Best Magic Alternatives

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Magic FAQ

Is Magic free?

Magic has a free tier with limited logins. You pay per authentication after that, making it affordable for projects of all sizes.

What is Magic?

Magic provides passwordless authentication using email magic links and WebAuthn. It's designed to be simple to integrate while providing modern, secure authentication.

Magic vs Auth0?

Magic focuses specifically on passwordless authentication. Auth0 is a full-featured identity platform. Choose Magic for simple passwordless, Auth0 for comprehensive identity.

Source: magic.link

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