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Azure AD

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Microsoft cloud identity and access management

Free plan available, paid tiers above
Freemium Identity & Access Security Compliance
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Reviews on G2 Capterra
945 reviews tracked 1 press mention

The Bottom Line

Price
Free plan available, paid tiers above. Compare plans

Key facts

  • Microsoft Entra ID (formerly Azure AD) is a cloud identity and access management (IAM) solution for securing access to applications and resources.
  • It offers features like strong authentication (MFA, passwordless), single sign-on (SSO), conditional access, identity protection, and privileged identity management.
  • Microsoft Entra Domain Services provides managed domain services (Windows Domain Join, group policy, LDAP, Kerberos) for Azure VMs and legacy applications without managing domain controllers.

Pros

  • Microsoft integration
  • Enterprise-grade
  • Comprehensive features

Cons

  • Complex pricing
  • Microsoft ecosystem bias

What is Azure AD?

Azure Active Directory (now Microsoft Entra ID) is Microsoft cloud-based identity and access management service. Provides SSO, MFA, conditional access, and identity protection for Microsoft and third-party apps.

Available on: Web

how we evaluate Source azure.microsoft.com ↗

Ratings Across the Web

4.6 (945 reviews)

Azure AD holds an aggregate rating of 4.6 out of 5 from 945 reviews across G2 and Capterra, last checked September 17, 2026.

G2 885 reviews
4.5/5
Capterra 60 reviews
4.7/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Single sign-on
  • Multi-factor authentication
  • Conditional access
  • Identity protection
  • App management
  • B2B/B2C

Pricing Plans

Free Trial

Pricing checked Sep 27, 2026

Azure AD plans and prices, checked September 2026
PlanPriceDetails
Free

$0

  • SSO unlimited apps
  • MFA
  • Basic reports
+1 more
  • User management
P1 Popular

$6/user/month

  • Conditional access
  • Dynamic groups
  • Self-service password reset
+1 more
  • Advanced reports
P2

$9/user/month

  • Identity protection
  • Privileged identity
  • Access reviews
+1 more
  • Entitlement management
Calculate your cost View full pricing

Is Azure AD worth the price?

Good value

Azure AD's pricing is quite fair and competitive, especially with its robust Free tier offering unlimited SSO and MFA.

The P1 tier at $6/user/month provides excellent value for essential security features like Conditional Access. P2 at $9/user/month is for organizations requiring advanced identity protection and governance.

Full Azure AD pricing: every plan, hidden costs and alternatives

How Azure AD's pricing compares

At $6/user/mo, Azure AD is mid-range of its 3 comparable direct competitors ($3 to $240/mo across the set).

Ping Identity
$3
Azure AD
$6
Okta
$6
Auth0
$240

Entry paid plan, monthly, per user. Pricing checked Sep 27, 2026.

Reviews

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4.6/5

Across 945 verified user reviews on G2, Capterra

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Best Azure AD Alternatives

Top alternatives based on features, pricing, and user needs.

Auth0 logo
Auth0 Freemium

Identity platform for developers

4.5
Okta logo
Okta Paid

Enterprise identity management

3.5
Ping Identity logo
Ping Identity Paid

Enterprise identity security solutions

4.5
Keycloak logo
Keycloak Free

Open-source identity and access management

See all identity & access tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Azure AD vs Auth0 Head-to-head: features, pricing, who wins Azure AD vs Okta Head-to-head: features, pricing, who wins Azure AD vs Ping Identity Head-to-head: features, pricing, who wins

Explore More

Azure AD FAQ

How does Azure AD facilitate secure access to applications?

Azure AD provides secure access through features like single sign-on (SSO), multi-factor authentication (MFA), and conditional access policies. These capabilities help ensure that only authorized users can access both Microsoft and third-party applications. It also includes identity protection features to safeguard user accounts.

Which teams benefit most from using Azure AD?

Azure AD is ideal for IT and security teams within organizations that require robust identity and access management. Its comprehensive features and enterprise-grade capabilities support large-scale deployments and complex security requirements. It is particularly beneficial for organizations already using Microsoft services due to its strong integration.

How is Azure AD priced?

Azure AD offers a free tier for basic identity and access management needs. For organizations requiring more extensive usage and advanced features, paid plans are available. The pricing structure can be complex, scaling with additional functionalities and user numbers.

Can Azure AD integrate with non-Microsoft applications?

Yes, Azure AD is designed to provide identity and access management for both Microsoft and third-party applications. It supports single sign-on, multi-factor authentication, and conditional access across a wide range of software. This allows for centralized identity management beyond the Microsoft ecosystem.

What kind of trade-offs should organizations consider when adopting Azure AD?

Organizations should be aware of Azure AD's complex pricing structure, which can require careful planning to manage costs effectively. Additionally, while it supports third-party apps, there can be a bias towards the Microsoft ecosystem in its design and integrations. This might require additional configuration for non-Microsoft environments.

How does Azure AD compare to Okta for identity management?

Azure AD, like Okta, offers comprehensive identity and access management services including SSO and MFA. A key differentiator for Azure AD is its deep integration with other Microsoft services, making it a strong choice for organizations heavily invested in the Microsoft ecosystem. Both provide enterprise-grade security features.

Source: azure.microsoft.com

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