Auth0

Name: Auth0
Brand: Auth0
Price: 35 USD
Rating: 4.4 (388 reviews)

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Identity platform for developers

Identity & Access Developer Tools Security

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4.4(388 across the web)

FreemiumVisit Website

Reviews onG2Capterra

388 reviews tracked·1 press mention

The Bottom Line

Entry price

From $35/mo (free plan available)

Biggest pro

Easy integration

Biggest con

Expensive at scale

TL;DR - Auth0

Industry-leading identity platform
Authentication and authorization as a service
Trusted by 14,000+ companies

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

What is Auth0?

Editorial review

Auth0 is an identity platform that makes authentication easy for developers. Add login, signup, and MFA with just a few lines of code. Support for social logins, enterprise SSO, and passwordless. Universal Login provides a customizable, secure login experience. SDKs for every major platform and framework. Authentication that developers can implement in minutes, not months.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceauth0.com ↗

Pros & Cons

Pros

Easy integration
Many features
Great docs

Cons

Expensive at scale
Complex pricing

Ratings Across the Web

4.4(388 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Universal LoginSocial loginMFASSOOrganizationsActionsAttack protection100+ integrations

Pricing Plans

Free Trial

Pricing checked Jul 10, 2026

Free

Getting started

7,500 MAUs
Unlimited logins
Social connections
Custom domain

Essentials

$35/per month

Basic needs

7,500 MAUs included
Action logs
Custom DB connections
Email support

Professional

$240/per month

Growing apps

10,000 MAUs included
MFA
Organizations
SSO integrations
Priority support

Enterprise

Custom

At scale

Unlimited MAUs
Enterprise MFA
Adaptive MFA
99.99% SLA
Dedicated support

Calculate your cost View full pricing

How Auth0's pricing compares

At $240/mo, Auth0 is the most premium of its 4 direct competitors.

$20.83

$25

Auth0

$240

Entry paid plan, monthly. Pricing checked Jul 10, 2026.

Reviews

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4.4/5

Across 388 verified user reviews on G2, Capterra

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Best Auth0 Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

OktaPaid

Enterprise identity management

4.6

FirebaseFreemium

App development platform by Google

4.6

Firebase AuthenticationFreemium

Backend authentication by Google

4.7

ClerkFreemium

Authentication for modern apps

4.7

Ping IdentityPaid

Enterprise identity security solutions

4.5

KeycloakFree

Open-source identity and access management

4.3

SupabaseFreemium

Open source Firebase alternative

4.7

TurnkeyFreemium

Secure, non-custodial key management API for DeFi, AI, and consumer apps

See all identity & access tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Auth0 alternatives8+ tools ranked, pricing + verdict per pick Auth0 vs OktaHead-to-head: features, pricing, who wins Auth0 vs FirebaseHead-to-head: features, pricing, who wins Auth0 vs Firebase AuthenticationHead-to-head: features, pricing, who wins

Explore More

Best Identity & Access Tools Best Developer Tools Best Security Tools Best Free Identity & Access Best Free Developer Tools Best Free Security

Auth0 FAQ

How does Auth0 simplify the implementation of authentication for developers?

Auth0 provides an identity platform designed to make authentication easy, allowing developers to add login, signup, and multi-factor authentication with just a few lines of code. It offers SDKs for every major platform and framework, enabling quick implementation.

Which teams would benefit most from using Auth0?

Auth0 is best suited for development teams looking for a comprehensive identity and access management solution that can be integrated quickly. It's ideal for those who need to implement secure authentication features like social logins, enterprise SSO, and passwordless options efficiently.

Can Auth0 support various login methods for users?

Yes, Auth0 supports a wide array of login methods, including social logins, enterprise Single Sign-On (SSO), and passwordless authentication. It also provides a Universal Login feature for a customizable and secure user experience.

How is Auth0 priced?

Auth0 is available on a free tier, which allows users to get started without initial cost. For more extensive usage and additional features, paid plans are offered.

What kind of trade-offs should be considered when choosing Auth0?

While Auth0 offers easy integration and many features, it can become expensive at scale. Its pricing model is also noted as complex, which may require careful consideration for growing applications.

How does Auth0 compare to Firebase Authentication?

Auth0 provides a comprehensive identity platform with extensive features like enterprise SSO and customizable Universal Login, whereas Firebase Authentication typically offers a more streamlined, developer-focused authentication service primarily for Google's ecosystem. Auth0 is known for its broad SDK support across many platforms and frameworks.

Source: auth0.com

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